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Understand Angie's List Business Model

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How to Negotiate on Angies List

What happens here

The presenter introduces Angie's List, noting its dual nature: a public review platform and a business that generates revenue from contractors. He claims Angie's List charges contractors substantial amounts for "optimizing" their reviews and urges viewers to share the video to inform other contractors about these practices.

Goal: Recognize that Angie's List primarily profits from contractors and that their agents are trained negotiators.

What they say

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you know I'm going to talk to you today about Angie's List there's two sides to this organization there's the side that the general public sees which is what she wants if you're a residential customer coming in it's a way for contractors for you to find out more about us contractors then there's a side that people don't know about and that's where she makes her living is off from contractors that's the point of this video so I'm going to teach you today how to negotiate with Angie's List if you're a contractor watching this video I'm going to ask you to do me a favor when you're done I'm going to ask you to share this because there's we need to spread the word if there was a stand's list out there that existed Angie's List would be the first company on it because I think they're one of the companies that deal us the hardest blows not only in the in the um terms of ratings and reviews but in how much they charge us for advertising I'm going to walk you through a story I'm going to teach you how to negotiate with Angie's List and and then you can apply this directly to your company hopefully this helps you guys out because I tell you Angie list is one of those companies one of those organizations that you really got to

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