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Identify Optimization Tactics and Initial Offers

1:09
6:53
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At 1:09 in

How to Negotiate on Angies List

What happens here

The video explains that contractors cannot pay to be listed on Angie's List initially; they must receive at least two organic reviews. Once these reviews are acquired, Angie's List advertising agents will contact the contractor to "optimize" their listing. The presenter reveals that optimization means highlighting positive keywords and phrases in reviews using bold text, for which they charge a premium. He shares his personal experience of being quoted $33,000 for this service.

Goal: Recognize the trigger for sales calls and understand what 'optimization' means in the context of Angie's List advertising.

What they say

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organizations that you really got to watch out for so let's talk about negotiating with Angie's List and what that means as a contractor you cannot which is the truth you cannot advertise or pay to be on and list which means you have to have two people send in reviews to you once you get those two reviews then expect your phone to start ringing off the hook their advertising agents will be calling you to optimize your listing and this is the point of this video is they will go for the jugular they've done it to me they've done it to other people that I know of and I want to make sure that you're protected so here's my story with Angie's List they were calling me off the hook i' gotten my two reviews and they weren't awesome reviews they were just average reviews but as soon as those two reviews came in would you like to optimize your Angie's List review and I didn't know anything about this how could you optimize the a review well what I found out is when you pay Angie's List that they do is they take the key words that make you sound like a super hero and they put them in big bold letters and you pay a premium price for that it was against my core beliefs but I talked to a company where advertising on Angie's List was their sole means of getting business and it is a great way for US contractors to get working because a lot of people use Angie's List but when they start calling you be careful here's what you got to do so my story with Angie's List starts like this I'm driving down the road and the representative calls me up and says if you'd like to optimize your listing on Angie's List we can do it for just $33,000 I laughed at the guy I was at this point I wasn't even going to be friendly to him I laughed and I said

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