Identify Optimization Tactics and Initial Offers
1:09
6:53
13.4K views
At 1:09 in
How to Negotiate on Angies List
What happens here
The video explains that contractors cannot pay to be listed on Angie's List initially; they must receive at least two organic reviews. Once these reviews are acquired, Angie's List advertising agents will contact the contractor to "optimize" their listing. The presenter reveals that optimization means highlighting positive keywords and phrases in reviews using bold text, for which they charge a premium. He shares his personal experience of being quoted $33,000 for this service.
Goal: Recognize the trigger for sales calls and understand what 'optimization' means in the context of Angie's List advertising.
What they say
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What they say
(1,747 characters)Auto-generated from the video audio.