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Control Geographical Coverage Area

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6:53
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How to Negotiate on Angies List

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What happens here

Contractors should carefully define and control the geographical areas where their optimized listing appears. Angie's List sales agents often try to upsell a wide metropolitan coverage, even if a contractor only serves a smaller, specific zone. The presenter advises against paying for broad coverage if it doesn't align with your service area, citing an example of a friend who paid $12,000 for wide optimization but received very few relevant leads.

Goal: Optimize your advertising spend by limiting coverage to only your target service areas.

What they say

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for it find Define which area you want and then negotiate aggressively don't give in a friend of mine Meridian tree uh he didn't know about negotiating with Angie's List and he took I think one of their opening offers which was $112,000 uh for the year which actually wasn't too bad um unfortunate truth is they didn't really optimize his listing enough to get him attention so he was for $112,000 for the year he was getting about one maybe two phone calls a month off from it so you've got to be very clear on the area that you want to focus on and how much they're going to optimize your listing but they they'll throw in more bells and whistles and let's cover some of those as well so now I know it sounds like I'm trying to beat up on Angie's List I advertise with them and I actually get a large portion of my work from my advertising with them so don't feel like you should just write them off because you can get a lot of work from them once you're established in the Angie's List system they're going to continue to call you they're going to offer you specials they're going to offer you different service plans if you're getting enough

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