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Shop Tour: Custom Vehicle Builds

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Inside Detroit Speed: Making Muscle Car Suspension Parts & World Class Custom Builds!

What happens here

The tour proceeds to the main shop floor where multiple custom vehicle builds are in various stages of completion. Project manager Matt Butts explains that the shop typically handles 10-12 projects at any given time, primarily customer builds, with some shop cars used for product development. Examples include a 1970 Dodge Charger being modernized with a custom subframe, a Fox Body Mustang undergoing front suspension development, and a blue Square Body truck also serving as a development vehicle. The section emphasizes the blend of custom fabrication and proprietary Detroit Speed products in each build.

Goal: Explore the range of custom vehicle projects under development at the facility.

Tools and materials

  • 1970 Chevelle Chevrolet — A custom build featuring a universal 4-link rear suspension
  • 1970 Dodge Charger Dodge — A customer project being built into a modern Daytona representation
  • Fox Body Mustang Ford — A shop car used for developing front suspension products
  • Square Body Truck Chevrolet — A shop development vehicle

What they say

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production parts you just don't you know why did you do this it was a sema build like you said just cuz yeah all the just the custom brackets on the exhaust and the little isolators on there yeah how many hours go into a build like this uh those are stamped here in the us oh the ninja star bin here we go if you have rubber in here and it starts flexing well that's no good you know now your geometry is all out basically the customer just has to locate it in the car and it fits perfectly we are at the world headquarters of detroit speed which is in not detroit where are we we're in north carolina uh mooresville that is where nascar is really and that's where we're at today so we'll give you a tour come on in this is matt butz how's it going he's uh our project manager uh we usually have anywhere from like 10 to 12 projects going at a time all the heavy fab happens over here basically start with a bare shell strip down sandblasted and build the vehicles up from there first one here is a 70 dodge charger basically a modern representation of a daytona so uh when we do vehicle builds that don't necessarily uh we have that we don't have supporting products for we still have stuff that we can use so like this one for instance it's actually got our hydroformed camaro subframe in it so these cars are originally unibody we cut the front end off and marked flips the camaro stuff ran in these are all like customer cars customer builds everything in here are customer builds um every now and then we'll have a shop car too so like the fox buddy mustang that's a shots are for development uh they're the rear suspension is already to market they're wrapping up the front suspension so a lot of that stuff will be available pretty quick and then the other one like that uh the blue square body there that's another shop vehicle for development so i have a few of those things floating around every now and then but for the most part uh customer projects like you said a 70 chevelle here falls working on so it's got our universal pouring pieces in the bag a lot of stuff kind of modified to work it's kind of a combination of scratch built parts and off the shelf parts to give us the the whole quarter link assembly and then of course the jri coilovers

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