Cultivate Personal Rapport with Customers

1:38

7:22

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How to Network and Become Unforgettable

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What happens here

The speaker explains that customers invite him out because they like *him* as a person, not solely because of his technical abilities. He emphasizes that customers will assign more work if they 'love YOU' even more than they love your work. This highlights that emotional connection and personal rapport are crucial drivers for repeat business and long-term customer relationships, going beyond the actual service or product delivered.

Goal: Understand that customers value personal connection more than just technical skills.

What they say

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networking let's roll so some of my customers found out that my wife was in Florida and they said well you poor boy we're going to have to feed and water you now as much as I wouldn't mind having an evening to myself I also don't mind going out with my customers when they're willing to buy me dinner and talk about business it's all about making the connections when you're a business owner it's going to go beyond installing projects now they're not inviting me out because I am the best technician that they've ever had in fact on their job I have never actually worked a single day

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