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Strategically Advertise for Higher Positions

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6:55
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How to find Employees for landscaping, construction or lawn care

What happens here

A strategic tip is to advertise for a position one level higher than what you actually need. For example, if you require a project foreman, advertise for a supervisor. If you need a supervisor, advertise for a manager. This approach often attracts more experienced and ambitious candidates, and even if they don't fully qualify for the higher role, they might be an excellent fit for the position you truly need.

Goal: Attract ambitious and potentially overqualified candidates

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contact so and so forget it you've got to actually appeal this is an industry this is a time when we are shorthanded you have have to actually make your company appealing you're competing you're competing against me Jack believe it or not I am looking for good help the company next door to you may be looking for help and you deserve to get the best of the best your advertising has to announce that it has to give off that feeling it has to make make people want to work in your company you know who else is a good resource are the people already in your company those people are the ones that are talking and those people are the ones you let them know hey look you got any friends buddies relatives anybody you know it just must continue plain and simple you know where else I Market when I need help LinkedIn Facebook and newspaper advertisement now some of those places you can't Market 24/7 and it's on an as needed basis but wherever you possibly can keep refreshing ing your ads as often as possible so that you always have those people coming in whether you need them or not because you always should have a good level of resources behind you people that have applied to the job resources that you can go into the file in case a position opens up you can go

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