Reflect on Success and Formulate the Core Question

had an aha moment. One of those moments of revelation where something I've been pondering for a long time all of a sudden just made [music] sense. I've been wondering So, let me back this up. The thing I've been pondering is I have the been have I have the blessing of being able to go behind the scenes with phenomenal companies. [music] I drank shots of tequila with the president of Milwaukee tools. I know first hand best friends with the people that built Eagle from zero >> [music] >> to a billion with a B, billion-dollar company. I have >> [music] >> gone behind the scenes with custom wheels and offsets and talked to the president as he told me how he went from selling products out of the back of a van at a park to building his company to $150 plus million. I have an open door invitation at Aquascape. They They do between 60 and $70 million to stay inside of the business anytime I want. And I don't say any of these things to brag. I say them to set the stage for what I've been thinking about. And the question was what creates hyper-successful [snorts] companies? What's the difference [music] between a company that struggles at $500,000 and a company that blows past $50 million? What is Is there a common thread? Is there a common denominator? Is there something that all of these different companies from different aspects have in common? And I've been thinking about this forever and ever and I kind of had some ideas but it came to me in one absolutely glorious moment. It was just like it was so clear. Why didn't I think of this before? The ignition source.