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Selling the Lawn Care Business for Transition Capital

6:17
20:02
16.5K views

At 6:17 in

How to Go from lawn Care into other Companies

What happens here

Eric fell out of love with lawn care but realized the significant value of the online presence he had built. He decided to sell his well-established lawn care business to a slightly smaller competitor. The primary negotiating piece in the sale was his website, which allowed the buyer to double their business by acquiring Eric's strong online authority and lead generation. This sale provided Eric with the capital and freedom to pursue his next entrepreneurial endeavor: trucking.

Goal: Monetize established business assets to fund a new venture.

Tools and materials

  • Business Website — A key asset sold with the lawn care business

What they say

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so I kind of Incorporated that into our lawn care company and just showing people what we do and so they would feel comfortable with buying from us and then YouTube also helps with your online presence of getting traffic to your website which is the most important thing but the story doesn't end there because you basically fell out of love with lawn care in fact you got to the point where you would rather eat hot dog than go out and M Lawns I mean I don't know how else to put it but realistically it just wasn't meant for you but now you owned a lucrative lawn care service you were actually ranking in the top of the charts and still due today yep and so what you've done is instead of just getting rid of that lawn care service you kept the website you kept its presence up and now you sell the leads yes to other companies yeah and one of the key got it one of the key uh motivational things for selling our business or to the guy that bought our business one of the main uh negotiating pieces was our website and he ended up when he bought the business he bought ours website but we had multiple websites so we we we did sell our main website to the guy that bought our business but we still have other websites so tell me about you don't have to give me the name of the company that you sold to okay not asking you for that but what I am asking you for is an idea of who that what size was that company before they bought you and then how did your website and what you had created affect their growth and their presence was it huge difference um basically without get

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