Selling the Lawn Care Business for Transition Capital
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How to Go from lawn Care into other Companies
What happens here
Eric fell out of love with lawn care but realized the significant value of the online presence he had built. He decided to sell his well-established lawn care business to a slightly smaller competitor. The primary negotiating piece in the sale was his website, which allowed the buyer to double their business by acquiring Eric's strong online authority and lead generation. This sale provided Eric with the capital and freedom to pursue his next entrepreneurial endeavor: trucking.
Goal: Monetize established business assets to fund a new venture.
Tools and materials
- Business Website — A key asset sold with the lawn care business
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