Building a Strong Online Presence

mle Lawns it was developing that web presence with absolutely okay so developing that web presence was the key and I know you still actually own a number of formidable websites for lawn service and you don't do any lawn service at all anymore do you no and I call I I mean I think that that's the most important real estate you can own these days is online assets and they're you know worth more than they're weigh in Gold since they don't weigh anything so okay well that is basically your storefront I mean realistically it is the key to making people that don't know you they look at you they don't when they go for lawn service they don't go they don't care about a brick and mortar building anymore what they want is they want the pretty pictures they want to see what you've done they want accountability they want people that have used your service to be giving you references cuz because that is uh basically that's creating an authority in the marketplace just by using other people's verification of your services really there other and other people say hey Eric does a great job they don't have to check any further than that y okay and so then what did you learn while you were developing and building websit well I just when I lived out in California I really had a huge advantage of learning sales and marketing and how to talk to people and understanding why people say no or yes and things like that and then because of the influence that my boss had I got to meet other people and and one of the the most important people that I met out there was a guy that did online marketing and he specifically used YouTube to create relationships with people and the most important part about it was the followup and so he would send videos you know when someone when he would introduce himself and then he'd just keep on sending videos of himself to for people to get to know him and they'd like them and then they'd end up buying from them so I kind of Incorporated that into our