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Reflect on Pre-qualification Benefits

6:06
13:24
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At 6:06 in

How to Close a $20,000 Deal - Live Sales training

What happens here

The contractor reflects on the benefits of pre-qualifying customers over the phone. He emphasizes that this approach saves time by only visiting serious customers. In this specific case, he knew the customer was serious due to the nature of the call, making the free estimate justifiable. He highlights that a $20,000 project is a 'good size,' within their 'wheelhouse,' and something they do 'day in and day out.' He advises other landscapers to not be afraid to implement similar pre-qualification strategies.

Goal: Understand the efficiency and strategic advantages of pre-qualifying customers.

What they say

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Verselock standard units. Our price is about $38 a square foot. Our price really doesn't change much unless the customer changes the conditions. So, in this case, I'm not going to go out to their site and do all the measuring and try to sell them on a project because guess what? I have 14 phone calls, 14 messages on my machine just from the last few days that I have to go through. I don't have time to visit each and every site. This saves me a ton of time and and makes sure that I have a very serious customer before I bother to go out to their site. This guy, if I hear back from him in the morning, I know that he's prepared to spend $ 19 to $20,000 on a project. So, automatically, I know that the size and scope of the work. I know the intentions of my customer, and I know whether it's worth my time to go out there or not. I want you guys to learn from this. I want you guys to not be afraid to do the exact same thing. Stop being shy. Stop visiting each and every site. Make sure that you grab the bull by the horns and you make sure that your time is valuable. If you're giving away free estimates, in this case, this was a free estimate I'm willing to do because I'm very serious about this job. It's a goodiz project. It's right in our wheelhouse. It's what we do day in and day out. So, this is what one that I'll do for free. In some of my other videos, I teach you how to charge for an estimate. Now, if this wasn't in my wheelhouse, if this wasn't a job that I was particularly interested in, I would probably ask them for a $200 fee to go out to do all their measuring, to get everything figured out, to give them a pretty thorough proposal, and then sub be willing to subtract that if they signed on the dotted line. So, that's

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