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Establish Baseline Price with Customer

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How to Close a $20,000 Deal - Live Sales training

What happens here

During a live phone call, the contractor discusses a retaining wall project with a customer. The customer provides initial measurements: 100 linear feet of retaining wall, approximately 5 feet tall, surrounding three sides of their garage. The contractor calculates the square footage (500 sq. ft.) and uses an average price of $38 per square foot for removing the old timber wall and installing a new modular block retaining wall (Versa-Lok Standard Unit). This establishes a baseline price of $19,000. The contractor explains that this initial price helps ensure both parties are aligned on the potential cost before a physical site visit.

Goal: Provide an initial cost estimate to the customer over the phone.

Tools and materials

  • Calculator — Performing quick cost calculations
  • Computer iMac — Displaying relevant project images or information during the call
  • Phone — Conducting the client call

What they say

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this phone call. See how it goes. See if I can paint a picture here for you real quick. We have 100 linear feet of retaining wall and it's roughly 5 ft tall and um it's surrounding three sides of your garage. And there's other conditions that apply. But before I come out to your site, at least let's establish a baseline number so that we both know we're on the same page with this. Okay. Um so you have we're going to break this down into how many square feet you have. Now, in this case, it's a really easy job to calculate. We're just going to call it for what it is. It's 500 square ft. Okay. Our average price to remove a timber retaining wall and then to install a new either boulder or modular block retaining wall is $38 a square foot. Okay. So, we just take the quantity you have of 500 square ft and multiply it by 38. And that gives you your baseline price of $19,000. Yep. Now, if we know that we're going to be re rebuilding a patio or moving extra dirt or doing things on top of that, that's going to modify that baseline number. But at least we have something to start with that we're both on the same page before I even come out. We know, hey, this is going to have a boulder or a Verselock standard unit. That's the choice, that's the block choice that we prefer for a number of reasons. Um, but it could be Keystone or Anchor, but um, you know, our go-to block choice will always be the Verselock standard unit, and that's what's included in that price. Okay? And so, if you're okay with that, then what I do is I come out to your site, we measure it together, I show you a brochure, I show you some of our work, we look at all the surrounding conditions, and then we finalize those numbers, and then we get you on the schedule.

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