Utilize Pay-Per-Lead Platforms for High-Value Jobs
At 7:02 in
How to Choose the Best Advertising for LawnCare and Landscape Contractors
What happens here
The speaker gives a high rating to pay-per-lead platforms like HomeAdvisor and Angie's List, particularly for landscaping services. He explains that with HomeAdvisor, you pay a fee (e.g., $15) to receive a customer's contact information, knowing they have an immediate need. He appreciates HomeAdvisor's return policy for unqualified leads. For Angie's List, he notes it's effective for high-value landscaping jobs ($10,000-$20,000) but not for lower-margin lawn care. He spends $5,500 annually on Angie's List and finds it pays for itself by securing a few large projects. He also mentions having been grandfathered into HomeAdvisor (formerly ServiceMagic) without membership fees due to long-term association.
Goal: Effectively use pay-per-lead platforms for acquiring high-value landscaping jobs, being cautious with low-margin services.
Tools and materials
- Angie's List Angie's List — Generating qualified service leads, particularly for higher-value landscaping projects, HomeAdvisor HomeAdvisor
- Annual Platform Fee N/A
What they say
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What they say
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