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Utilize Pay-Per-Lead Platforms for High-Value Jobs

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12:14
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At 7:02 in

How to Choose the Best Advertising for LawnCare and Landscape Contractors

What happens here

The speaker gives a high rating to pay-per-lead platforms like HomeAdvisor and Angie's List, particularly for landscaping services. He explains that with HomeAdvisor, you pay a fee (e.g., $15) to receive a customer's contact information, knowing they have an immediate need. He appreciates HomeAdvisor's return policy for unqualified leads. For Angie's List, he notes it's effective for high-value landscaping jobs ($10,000-$20,000) but not for lower-margin lawn care. He spends $5,500 annually on Angie's List and finds it pays for itself by securing a few large projects. He also mentions having been grandfathered into HomeAdvisor (formerly ServiceMagic) without membership fees due to long-term association.

Goal: Effectively use pay-per-lead platforms for acquiring high-value landscaping jobs, being cautious with low-margin services.

Tools and materials

  • Angie's List Angie's List — Generating qualified service leads, particularly for higher-value landscaping projects, HomeAdvisor HomeAdvisor
  • Annual Platform Fee N/A

What they say

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could I forget? Craigslist is one of my favorites, but my second favorite is Home Advisor. Now, Home Advisor and Angie List are similar. Okay, now they're both membership sites, and I had to do some research because I've actually been with Home Advisor for so long that I'm actually grandfathered in. I don't have to pay a membership fee. When you've been with a company for 15, 20 years before they were Home Advisor, when they were Service Magic, they don't charge you membership fee. Okay? That stuff is just normal par for the course. But Home Advisor is a pay per lead. And how that works, and I want you to understand this because some of you got it, some of you don't. You're emailing me, you're asking me about it. Um, if you want Susie Armstrong's phone number and contact information, it's 15 bucks. She needs a lawn. She She goes to Home Advisor. She says, "I need my lawn mower. Susie Armstrong needs her lawn mower. Here's her name. Here's her phone number. You paid $15 for that. But now you paid $15. You know Susie Armstrong. You know where she lives. You know her phone number. You know she needs it. You didn't spend $100 or $1,000 creating flyers to hope Susie Armstrong will call you. You literally paid $15 to get her information. You know she needs a job. And the beauty about Home Advisor is is they're really good on their return policy. I'm going to give Home Advisor a pretty high rating in this case because I return a lot of leads. I don't like them. they're maybe they're outside of my service area or that I feel that the customer was just testing the system. You hit request re refund or something. I don't remember what the process is, but they I've never gotten too much flack from them about returning uh leads. Great company. I like them. I need to know what you guys think of Home Advisor. Some of you are using it. Put it in the comments below because if you're getting a if you're getting bad service, I need to know this. The guys watching these videos need to know this. It's just good for all of us. So, we know Angie's list. Angie's list is hit or miss. For landscaping, this is where we're going to separate it out a little bit. Okay. For landscaping, Angie's List is good because the jobs I get are 10, 12, $20,000 jobs. Okay. And yeah, I have a 5,000 pay. I c I spend I think I upped it up to $5,500 now this year. Um, but all I need is three, four of those jobs and Angie's List is more than paid for itself and I get at least that many phone calls a…

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