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Evaluate Radio Advertising Effectiveness

0:59
12:14
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How to Choose the Best Advertising for LawnCare and Landscape Contractors

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What happens here

The speaker shares his negative experience with a radio advertising campaign, which cost him $13,500. This campaign involved over 400 commercials aired on three different radio stations over a 90-day period. Despite this significant investment, the campaign only generated two job leads, neither of which resulted in a secured job. He strongly advises against using radio advertising for service businesses, labeling it as ineffective and a waste of money.

Goal: Understand the potential pitfalls and low ROI of radio advertising for local service businesses.

Tools and materials

  • Radio Advertising Campaign — Broadcasting commercials to a wide audience
  • Advertising Budget N/A — Funding the radio advertising campaign, Commercials N/A used for Airing on radio stations

What they say

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learned for general advertising. Okay, this spring we put out a $13,500 radio campaign. We advertised on three separate stations. We had over $400 commercials air over the last 90 days. That $13,500 radio campaign has netted me a grand total of job leads. That's right. Two two job leads. Now, I didn't that was an actual out-ofpocket expense. I actually did a big excavating job for the radio station. And so, I traded them excavating work for radio advertising. And I did that intentionally because I wanted to see how effective radio advertising actually is for guys like us. Avoid it like the plague. I don't care what station you're on. I don't care what they tell you. Don't flipping do it, okay? You're going to be wasting your dollars. Um I could afford to do it in this case, so I did. And lo and

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