Build Business through Local Networking

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How to Choose the Best Advertising for LawnCare and Landscape Contractors

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What happens here

Networking through local organizations is presented as an effective and relatively inexpensive advertising method. The speaker mentions groups such as BNI, the Chamber of Commerce, and Rotary clubs, typically costing $200-$300 to join. He highlights that shaking hands, building relationships, and relying on word-of-mouth referrals through these groups are highly effective ways to acquire new customers, especially when starting a business with limited advertising funds.

Goal: Leverage local community groups for cost-effective customer acquisition and word-of-mouth marketing.

Tools and materials

BNI
Membership Fees N/A — Annual or recurring fees for joining networking organizations

What they say

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from you what works, what works for you guys. Um, another form of advertising that I do is networking. That's a great cheap form of advertising. usually cost you $200 $300 to to be involved in an organization, but that pays off every time you shake a person's hand. That's advertising. That works very well. Word of mouth is advertising. But we're talking about advertising when you're just starting out. How do you acquire new customers? You can't literally go out and knock on every single door. Okay? So, this is what I want to discuss with you. Um, another option of advertising is brochures. Now, this spring, I did a 10,000 flyer brochure

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