Skip to main content
Stesso

Evaluate Direct Mail Flyer Campaigns

3:59
12:14
61.5K views

At 3:59 in

How to Choose the Best Advertising for LawnCare and Landscape Contractors

Watch on YouTube

What happens here

The speaker recounts his experience with a direct mail flyer campaign, where he spent $1,500 on printing and distributing 10,000 flyers. Despite having his flyer design reviewed by experts (including 'the lawn care millionaire' Jonathan Pototschnik), he only received about 100 phone calls, a 1% return rate. He notes that the expected industry standard is a 2% return. He concludes that this method was not very effective for him, emphasizing that success with flyers depends heavily on precise timing and location.

Goal: Understand the challenges and potentially low return on investment of direct mail flyers.

Tools and materials

  • Flyers N/A
  • Printing and Distribution Costs N/A — Production and delivery of 10,000 flyers

What they say

Hide

spring, I did a 10,000 flyer brochure drop. That means I printed up 10,000 flyers and I had these. I didn't just print out any flyers. I had Jonathan Patashnik, the lawn care millionaire, go over them with me. I had another designer go over them with me. So, I knew that my flyer design met their critique, and it wasn't very effective. Okay. A lot of flyer drops depend on timing as well as location, but the average that they say you should get is about a 2% return. So on a 10,000 flyer drop, I should have had about 200 calls and I had probably about 100. So I had about a 1% return, but I didn't land a 100 jobs from that. I just had my phone ring a 100 times. So how effective was it? I wouldn't say it was very effective. A 1% return is not effective. Don't fall for that trap. Okay. Um, let's talk about Craigslist. Effective for the price. They're locals. You're going to get locals. Here's a story. I had some guy literally, and please don't think I'm racist, but this next story might be a little spicy for

Auto-generated from the video audio.