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Tailor and Distribute Problem-Solution Letters

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How to Bid Commercial Lawn Mowing, Lawn care, and Lawn Maintenance

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What happens here

Personalize the introductory letter created in Step 2 for each specific HOA or townhome association. Integrate the 'pain points' identified during your on-site assessments (from Step 4) directly into the letter, clearly positioning your company as the ideal solution to these problems. Subsequently, distribute these customized letters to every household within the targeted associations. This strategy aims to encourage residents to communicate their property concerns to their board of directors, often using your detailed letter as a point of reference.

Goal: Inform residents about their property's issues and your solutions, creating demand

Tools and materials

  • Computer with word processing software — Customizing each letter with specific property issues
  • Printer — Printing the customized letters
  • Customized Letters — Direct communication of identified issues and proposed solutions to residents

What they say

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list for an RFP. RFP means request for proposal. I'm going to break in here. We're talking about commercial properties. I want to give you the inside scoop on how to get your feelers in front of the HOAs, the town home associations, things like that. What you're going to do is you're going to create a letter very specifically for a town home association. Let's call it Pine Creek Town Home Association. You're going to create a letter that says, "Dear Pine Creek Town Home owners, do you have this, this, and this as problems?" And what you're going to do is you're going to go out to that town home association and you're going to identify some of the pains that these people may be feeling and you're going to put that into the letter. You're going to give it to every home in that association. Those people,

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