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Business Model and Equipment Focus

0:39
19:49
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How much equipment?

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What happens here

Lucas explains Denness Leasing's core business model: they procure new heavy equipment for Arctic's extensive snow removal operations and then sell these machines after one year of intense but well-maintained use. He highlights that this program allows them to continuously refresh Arctic's fleet with the newest equipment while offering buyers high-quality, lightly used machines. Lucas specifically mentions focusing on models like the Case SV280B skid steers (74 hp) and Case 521G/621G wheel loaders (2.5 to 3.5 cubic yard buckets), as well as Volvo L60H, L70H, and L90H loaders. He points out that these machines typically accumulate very low hours (20 to 120 hours) during their single season of use, depending on the severity of the winter.

Goal: Explain the unique equipment acquisition and resale model.

Tools and materials

  • Case 521G Wheel Loaders Case — Heavy equipment for snow removal, later sold
  • Case 621G Wheel Loaders Case — Heavy equipment for snow removal, later sold
  • Case SV280B Skid Steers Case — Heavy equipment for snow removal, later sold
  • Volvo L60H Loaders Volvo — Heavy equipment for snow removal, later sold
  • Volvo L70H Loaders Volvo — Heavy equipment for snow removal, later sold
  • Volvo L90H Loaders Volvo — Heavy equipment for snow removal, later sold

What they say

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the largest equipment seller but you're not a dealer you sell more case and more vvo than any dealer in the United States yeah that's correct we buy the machines to use them and then we offer them for sale after one year of use you actually set this program up just for snow plowers tell me about that so we've partnered with case and Boo's Capital lending institutions to be able to put together finance options for snow contractors by snow contractors so what we've created is what works for us and then we turn around and offer it to the snow industry and contractors alike you don't sell excavators is there is it certain models that you focus on yeah so we're focusing on what helps us make money the best in snow removal so we're focusing on uh sv280 B skid 74 Horse no daff we're focusing in on 521 621 wheel loaders so 2 and 1/2 yard 3 and 1/2 yard bucket a three yard and then Volvo machines alike so l60 7s and l9s as well as our most popular seller which is the case 321f okay but now let's just talk about the hours on these pieces of equipment because there's something a little unique with that as well yeah so all the machines are basically going to see anywhere from 20 to 120 hours on most seasons just depending on really what winter does and so then that machine is offered for sale in the spring it's still got plastic on the seat still comes with a factory warranty uh okay so we're going to randomly go down the runway right now and we're not picking any of these cuz these are new yep we're going to go down and pick a used piece of equipment and show these guys exactly what they would be getting into if they bought one from you yep

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