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How much equipment?

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Video by Stanley "Dirt Monkey" Genadek

Stanley "Dirt Monkey" Genadek

What happens here

This video provides an in-depth look at Denness Leasing, a heavy equipment leasing and sales company that is part of Arctic Snow & Ice Control. The company's unique business model involves purchasing large fleets of new Case and Volvo heavy equipment, primarily for snow removal operations, using them for one to three seasons, and then meticulously reconditioning and selling them. The video highlights the benefits for buyers, including access to nearly-new equipment with low hours, factory warranties, cold-weather specialized features, comprehensive in-house servicing, and tailored financing options. It showcases the vast inventory of compact wheel loaders and skid steers, emphasizing customer service and the value proposition of buying well-maintained used machinery directly from an operator's fleet.

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all right guys I am at Arctic corporate headquarters and in just a moment I'm going to share something with you that you've probably never seen before in your life because I've never seen anything like this in my life but I don't want to give it away yet I just want to show you so let's just Dive Right into today's video all right guys what we're looking at is a half a mile of sheer equipment is that about right yeah i' probably say over a mile of equipment what you guys probably don't know is that Arctic is the largest equipment seller but you're not a dealer you sell more case and more vvo than any dealer in the United States yeah that's correct we buy the machines to use them and then we offer them for sale after one year of use you actually set this program up just for snow plowers tell me about that so we've partnered with case and Boo's Capital lending institutions to be able to put together finance options for snow contractors by snow contractors so what we've created is what works for us and then we turn around and offer it to the snow industry and contractors alike you don't sell excavators is there is it certain models that you focus on yeah so we're focusing on what helps us make money the best in snow removal so we're focusing on uh sv280 B skid 74 Horse no daff we're focusing in on 521 621 wheel loaders so 2 and 1/2 yard 3 and 1/2 yard bucket a three yard and then Volvo machines alike so l60 7s and l9s as well as our most popular seller which is the case 321f okay but now let's just talk about the hours on these pieces of equipment because there's something a little unique with that as well yeah so all the machines are basically going to see anywhere from 20 to 120 hours on most seasons just depending on really what winter does and so then that machine is offered for sale in the spring it's still got plastic on the seat still comes with a factory warranty uh okay so we're going to randomly go down the runway right now and we're not picking any of these cuz these are new yep we're going to go down and pick a used piece of equipment and show these guys exactly what they would be getting into if they bought one from you yep exactly what you guys are going to see is what the machine looks like after it's been used 1 2 3 years service in our facility service by case or Volvo and what we will offer for sale and to not cheat we're going past all of this because we know this is the new the new section show off one of these SV 280s yeah let's go look at this machine right here here you go this is one one of the machines that were offered for sale this year one year of snow use you can see 36 hours on the door it's been through the shop cleaned up serviced greased night this is the kind of equipment that we offer for sale it still smells like new are they all spec the same Yep they're actually built for our uh stor movile company it's actually internally at qu's factory it's called the Arctic package so they're built with a different starter alternator battery just for cold weather use really yep and it's funny too cuz now other dealers are ordering the Arctic package I've come come to know through the grap Vine okay they know what we're doing and I think it's it's a smart idea for them to to follow is that also one for sale right there yeah this so this one I think they actually just drove from the shop and they're parking it for the client you can see the bucket's never been used and if they do get used they're going to have really limited use you can see plastic still on the seat where's the hours on this one is it got the key in it yeah flip that key and it should appear right there 89 yep 89 hours plastic still on the seats crazy right now did these loaders also get the Arctic upgrade package yep anything that we order is built specifically for us for snow removal purposes what we're after is cold weather starting to be able to start the machine in the coldest weather possible without without the worry of plugging it in or having juice or anything just go out and the Machine does what it's got to do yeah so we we'll have over 5 600 units in the field field that are not plugged in that we're depending on starting in the coldest environments in Chicago while we haven't gotten a lot of snow in the last couple years we have gotten plenty of cold yeah we're starting equipment last year at - 20 and getting them going while other people are struggling right the nice part is though like we work all the bugs out of them so if there's ever an issue on the assembly line we get to deal with it before our client does cuz we have to use it and then it becomes okay and then is it after it's not after every snow event but after every season these things are thoroughly gone through and if there's ever an issue you guys bring them in you have your own mechanics on board you have your own wash bays on board you actually sell these machines cleaner than the actual machines that sit out on the Dealer's Lots yeah so we go and service all the machines ourselves throughout the season and at the end of the year we clean them up we detail them we fix the paint that needs to be fixed any other issues with the machines are resolved and then case comes in and they service the machines if they're at the you know the limits for they need service so this is where you do all your repairs and maintenance in here Ys all the machines will get lined up in certain spots and then they get brought in they do like an 80 point inspection and then whatever the machine will need whether it be paint dent repair service blast replacement what have you the machine's going to get it so that way when it leaves it looks like a new machine again how many machines do you think you have here right now Lucas so at at a high point we'll have anywhere from 700 to 800 units on site here in Frankfurt and then we have another 300 units in our East uh East yards in Philly and we have some yards other places in the country like Georgia and Colorado so now I know this yard looks full but you actually have 600 more units coming in yeah for yourself that's correct for what you guys do yeah so we have a over an additional 640 Cas in Volvo machines coming in brand new for this season's use that will be available next year now tell me about the financing so guys aren't kind of stuck trying to find their own financing you guys got this all dialed in so if somebody wants one of these things it's a kind of a One-Stop shop yes exactly so we we build the finance structures for clients so that it will the winter only payments they have extended warranties through the manufacturer it basically allows them to manage their cash flow and reduce their costs out of season and focus you making those uh payments in season when you're making making your money all right what kind of savings could a guy expect to get just roughly if they're going to buy a gently used machine that was used for what is it one or is it two seasons well that's the great thing Stan is we have price points available for multiple years because we have we're selling the machines to all walks of life including snow contractors so we're going to have three generations of units available but with our bulk buying power that we have buying that many units obviously we're going to be buying the units for cheaper than most people can get them even in most instances the dealers so what we do is we turn around and we pass that savings along to our client to offer them a better purchasing experience and a better investment okay so where would guys find out more information so if they're looking they want to buy something do they call you is it D Dess leasing yeah so you guys can find us on social media Dess Leasing and you can also find our website toess leasing.com and buy heavy machinery.com rent heavy machinery.com we're all over place so if a guy's looking to knock that initial sticker shock off from a piece of equipment because as soon you know as soon as you buy something and you take it off from the lot it goes down in value and you guys already did that cuz you're the ones buying it all y but you have the the ability to buy in bulk because you are the largest purchaser of both case and vable Equipment more than any dealer more than any other company worldwide globally at this point so you you take that initial sticker shock and then you remove that off from the purchase price so somebody like me could come in here I mean the loader that I used last year Lucas 15 hours cuz we didn't get any snow so somebody could come in and buy that loader that I used with 15 freaking baby hours on it because we were all admiring the plastic and you know the nice steering wheel and everything else so they're getting stuff that is not beat used or abused it's been maintenanced it's been washed so it's not rust buckets right yep again how did they find you hey you guys can find us on all forms of social media Dess Lee scene you can find us online at bu heavy machinery.com you can find us on social media under byav equipment.com those kind of sources yeah and Arctic could they go or is it not under Arctic because it is a separate company than Arctic I mean this is the you are the owner of Arctic you and your dad and your brothers and your family own Arctic but this is also your baby right yes sir yeah so you can also find us at AR 6 ice.com that'll lead you to our social media um offerings yeah right here this is the the yard of half of the plows that we actually use for service ourselves so we are in the snow removal business and that's how we create it out of necessity Dess leine is our ability to have machines that we need to use and I want to get rid of them because I don't want to be using the same machine like we used to do now um my dad's kind of a perfectionist so he's like all right well how do I continuously replace and update my fleet of machines and this is the way he did it so we use the machines we turn around and we sell them and you've been doing this for a while now right yeah so we've been partnered with case in Boo for a little over eight years now and we've had another purchasing um experience with another brand for uh I think it was a little over 11 years before that so we've been doing this for almost 20 years now sweet all right guys well that's the what do we call this the runway right yeah that's the mile mile of equipment the the mile of equipment I've never seen anything like it I hope you guys enjoyed going along for the ride Lucas you got anything you want to tell these guys before we let them go uh Let It Snow please Let It Snow hey let's hey Spencer let's cut up the middle between the loaders right here I want to show these guys this just drive through the grass you want them on the left side or the right side it doesn't make a difference I just want to go right straight up the middle and show go through hair Spencer Yes actually these are all all these machines here are all the new units so these are all the new 321s that we'll be using this year all the new skids on the other side you can see other machines those are you know machines that are sold waiting to get delivered for this Winter's used for their client so this is our most popular sellers of the 321 it's the compact wheel loaders 14,000 lb 74 Horse no defa um they push an ld13 and ld5 1 12 sectional very well we love them because you can put them on a tight sight they can still maneuver like a skid steer but you have the stacking power like a loader so they're a great machine to take a guy that isn't ready to buy a full-size loader and get him into the big guy game with a machine that can uh get you get you much closer getting a lot more done than a skid yeah no the case 321f the one that we used last year Lucas the guys fell in love with that thing they really did it was just I mean it it was everybody was fighting over that case 321 it's a it's a great balance of size power and it's a quality built machine I mean these are good machines one of the things that really sets us apart from dealerships is our time our timeliness how quick we are to respond to a client's request get through the process get them financed like um I think one of the thing that people loves the most about dealing with us is how quick we are to respond to their request what do you mean by respond to their request well you're going to get a phone call Within within 30 minutes of sending in request to our website whereas most dealers you might not hear back for a couple of days if you hear back at all you know they might not have a machine to sell you the machine you requested is not is no longer available but they don't tell you that they just don't respond be like oh we don't have a machine so we're not going to reach out to the client but with this many machines can a person almost name their price and you can just go out and pick a machine say all right we got this one with this many hours on it because aren't these all spec the same pretty much Lucas they're all pretty much expect the same the only difference is the model year we offer several generations of equipment so we have numerous price points for to meet a buyer's need so we have three generations of equipment available starting at 2022 all the way up to 2024 and that way a client can pick their budget because we offer so many different types of machines most of them are used in snow I would say 95 to 98% of them are used for snow and then there are machines that are used for other walks of life that we've sold three years ago that come back and we can offer it for sale again so offering different price points is important that's the hours yep so the guys just mark them real quick so then when we go to deliver the machine they can know so like 49 60 55 38 49 33.4 I'm glad they were very specific 91 you can see how many hours are on the machine that way if a guy says hey I'm looking for a hour machine our sales guy can drive down the runway real quick and say hey I got a 242 hour SD 280b are you interested that way we can try to make our lives easier for the inventory management folks saying hey I need this machine where is it at they can just quickly drive down the runway so there's a 2023 with 200 hours on it so two years in the snow business and it's it's going to look like new so you can see this unit right here number 216 it's 202 hours 2023 and it looks like new it's it's used in snow removal and snow removal isn't the hardest industry on equipment so we can have machines and network for three or four years and they come back looking fantastic and partnering with case and Volvo they service the machines we have service agreements with them so the machines are taken well care of and we do a really good job with our Partnerships our clients that we do business with to make sure that they're taking care of the machine while they have it too and I always tell guys is like look you want your machine to be taken care of and leave the way you want the new one to arrive if you want to receive a piece of crap then send someone a piece of crap if you want a good machine coming your way then you need to take care of yours and that's how it goes and and guys have seen the light they see what this program this equipment program that we're offering for snow removal guys what it does and they and they believe in it so right here these guys are servicing machines that are incoming for this year so we partner with our local case dealer and they have trucks here every day they basically they leave it's funny they leave the trucks in the hangers at night they drive their personal vehicles home and they come back the next morning so we basically have two to three service trucks that just live here all season long in the Summers going through machines what about warranty good question question St so the warranty we have manufacturers warranties on the machines either it's the warranty that was sold with the machine or a warranty that is extended through case or vvo so they allow us to uh purchase or extend the warranties for the clients and you're not dealing with a third uh a third party deal get the real warranty you get the real warranty yeah so you don't have to call five different numbers that don't pick up to get your warranted you bring the machine to the dealer and they treat it like it is a brand new unit and you know we do do business with other brands of uh other types of equipment I mean if our clients need a bulldozzer or an escavator we do have relationships inside the equipment industry to to at least give them an offering um of a but that's got that's not for a random oneoff guy that's got to be for somebody that's bought three four 500 pieces of equipment from you or something is like hey Lucas I don't want to buy this this excavator from the other guy will you hook us up with one or you tell me you know that's the philosophy a philosophy that we have here is that every client no matter how big or small is gets treated the same if you want to buy one machine from me I'm going to give you the same experience as someone that buys 200 machines for me and if you're looking at this Fleet right here this is actually one client so this one client is buying all of this iron and he gets we treat him the same as we treat a guy that buys in one because it needs to be it needs to be fair and equal from the front to back we want to sell a service that's hard to find and with that comes the how you treat your customer and that's how we've grown our business tremendously is service and backing up what we sell it comes first so if a guy called me and said hey I've never bought anything from you but I'm looking for an escavator you guys by chance have anything I'd be like well no we don't have anything on hand but I can get you something and we we work with the c and BVO dealers around the country to Source equipment um even if we don't really make much money on it it's more or less the the client experience they have a need we have the ability and connections and network to supply that need oh here we are a little sneak peek of what's Happening later all right he said sneak peek of what's Happening later well we brought my arctic in and we've got some pretty cool things coming down the pipeline that you guys have been working on for a long time three years yeah if I remember right I heard about this three years ago and I did a damn good job of keeping a secret from you but I'm not going to keep it a secret from you anymore so check out the next video where we're going to show you exactly what they've been working on for three years that's going to upgrade this Arctic to we'll leave it at that the next level the next level yeah that's it for this one uh Denise Dess Dess leing Dess leing you find us on social social media our website t s leasing.com buy heavy machinery.com rent snow equipment.com and other Partnerships that we have you guys will be able to find us one way or another awesome thanks for going along for the ride thanks Spence for not rocking us out of the boat and that's going to call it for this one God bless you guys go get them we'll catch you on another one

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