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Strategic Color Contrasts and Branding

4:34
10:20
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At 4:34 in

Why is The LSXcalade TEAL? Its Wrapped! (Used To Be Black)

What happens here

To create a visually interesting contrast and incorporate existing elements, the original black paint was retained in strategic areas, such as the roof, door jams, and sections of the engine bay. The internal components of the custom-built headlights also maintain the original paint color. The most notable retained color is the orange turbo piping in the engine bay. The creator explains that this combination of teal and orange was a deliberate choice, based on cinematic color theory where these two colors are complementary (opposite on the color wheel), creating an 'eye blast' effect, especially when the hood is open.

Goal: Incorporate contrasting colors for a unique and memorable visual identity.

Tools and materials

  • Cadillac Escalade Cadillac — The vehicle featuring the color contrast
  • Orange Turbo Piping — Providing complementary color contrast in the engine bay

What they say

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to look like it was a real paint color. I wanted it to look like it could have come from factory right off the assembly line looking just like this. It didn't, but it could have. The new Jeep like bikini pearl something is like a dead ringer color match to this. It's a factory paint color. So, that was my thought process on that. Like I just don't might be shots fired at some people here, but I don't like cars that are wrapped in like matte stuff cuz it you know it's wrap. That's I don't like that. It just I don't know. Unless it's chrome. I mean some cars can pull off a chrome wrap just cuz it's like kind of bougie, but the satin stuff is just you know it's not a clean look. That's not what I wanted. I wanted it to look like it was real paint. And the teal with the orange was another interesting kind of mashup because the orange was already there. And when I thought, "Uh I just think about the teal, but like man, I don't know if that'll go good with the orange." And I started doing research on like the cinematic composition of things and how teal goes with orange in photographs. And I actually talked to Adrian about this. I said, "Would teal with the orange pipes be camera friendly?" And he's like, "Dude, absolutely would be. They are perfect. Like do that. Like movies do this on purpose. Like the sunsets, like the the sky and the water it's teal and orange. They're opposites on the color wheel. The orange was already there. Duh. It was a conscious decision to let it ride with the teal and not change the orange. Once again, for another branding aspect of it. Now, you can't see right now cuz all the stuff's ripped out, but whenever the turbos are in here and the hood's open and the intake's on there it's just a freaking eye blast and it's so cool. This thing is teal because I wanted it to be memorable and in a good way. Not in a I show up with some goofy looking something you remember it that way. It's just I wanted it to be a color that nothing else had. No other Escalade had. You don't even have to refer this thing as the the turbo Escalade or the fast one. You just say it's the blue one. It's the teal one. Now even when I go places people are just like, "Oh, he's the Escalade guy." And people know what it is cuz there's only like this is it. In this kind of space there's only one that's well known and it's mine. And I don't have any weirdness saying that cuz it's true. So, that's just how it is. I'm the Escalade guy. This is the teal Escalade. It's the…

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