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Commitment to Color and Identity

7:20
10:20
22.3K views

At 7:20 in

Why is The LSXcalade TEAL? Its Wrapped! (Used To Be Black)

What happens here

The creator recounts a significant conversation with a friend named Asian from the Gold Rush Rally, who advised him never to change the 'Atomic Teal' color or sell the Escalade. This advice emphasized the importance of maintaining the car's unique identity, drawing a parallel to 'Farmtruck' from Street Outlaws, whose consistent appearance led to a TV show. This commitment means the Escalade will remain 'Atomic Teal' permanently, making it instantly recognizable and a unique personal brand.

Goal: Ensure the car's unique color becomes a permanent part of its identity and personal branding.

Tools and materials

  • Atomic Teal Vinyl Wrap 3M — The color committed to
  • Cadillac Escalade Cadillac — The vehicle whose identity is being discussed

What they say

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years, but he never really like connected me with the with this. And then once he did he's like, "Oh, what that's yours?" Like and we started talking about it and he's like, "Dude, I love this thing." He's like, "But you got to promise me two things." He said, "One, never change the color and never sell it." And I said, "Well, I'll never sell it, but why change the why not change the color?" Cuz in my head back then I thought maybe I'll change it once a year or something. I don't know. And he said, "You can't change the color because it is what it is. It has identity now. You can't mess that up." And he said, this is a direct quote. Like Asian was just laying it down. Spitting facts and I was absorbing all of it. He said, "Look at Farmtruck. He's been he's looked this it's looked the same done the same thing for 20 years and got a TV show. He's like, "You got something going here. Don't change the way it looks. Just keep doing you. I'm a fan." And I was just like just blown away. Like that's awesome. That's coolest advice ever. I walked away from that thinking this is going to be teal forever. I'm never going to change it. So, there it is. That's my story. I'm sticking to it. It's the teal Escalade and it always will be. Just want to let

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