Activate Your Expert Network
At 1:53 in
What the BIG Companies Do -That you're MISSING
What happens here
The speaker illustrates the benefits of a strong network with a personal anecdote: when his accountant (represented by the baseball bat car) advised him to spend $100,000 quickly, his banker (represented by the Angry Birds car) readily provided the loan the very next day. Similarly, when new equipment required insurance (represented by the McDonald's car), his insurance agent directly contacted the sellers to handle the details, eliminating the need for his direct involvement or even calling his lawyer (represented by the Volcano car). This demonstrates how established relationships can lead to proactive support and expedited solutions during critical business moments.
Goal: Utilize established relationships for critical business needs.
Tools and materials
- Accountant — Providing critical financial advice and needs assessment
- Banker — Facilitating financial transactions and lending
- Insurance Agent — Managing business insurance needs and directly coordinating with vendors
- Lawyer — Providing legal counsel (in this example, not needed due to strong network)
- Emergency Financial Need — Demonstrating the benefit of quick financial access
- New Business Equipment — Illustrating the need for rapid insurance coverage
What they say
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What they say
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