Cultivate Professional Confidence and Competence

11:50

14:36

35.4K views

At 11:50 in

Thursday in the Life of a Landscaper

Watch on YouTube

What happens here

The contractor, now in his office, discusses his appearance at the early morning networking event, where he felt underdressed. He reiterates that networking is essential and that even if you feel out of place, you must make the best of it. He emphasizes that being confident, competent, and comfortable around customers is key to closing deals and becoming an expert in your field. He defines competence as having consistent, fair flat-rate pricing and being able to explain it clearly. He also mentions the importance of follow-up tasks like generating flyers and optimizing websites.

Goal: Develop personal attributes that enhance customer trust and increase deal closures.

Tools and materials

Computer Apple — Administrative tasks, creating flyers, optimizing websites, Microphone Unknown
Flyers — Marketing materials

What they say

(2,498 characters)

Hide

want to watch, but it's all necessary. By the way, this is how I dressed this morning when I was meeting the mayors and the senators and all the big wigs that wanted to rub elbows and hobnob with each other. So, yeah, I felt a little bit out of place, but you know what? I was still going to make the absolute best I possibly could out of it. Isn't that the point of this video? But I want to make sure you understand the power of networking and how much it influences your business. I want to go back now just to a few seconds ago when you were watching me talk about being the Walmart of uh pool removal. I want you to be the Walmart of whatever you do. That's why Walmart is successful. And you're probably going to automatically put up your filters and go, "Why would I ever want to be a Walmart?" Okay? Walmart sells more goods than anyone else. And I want you to sell more goods than anyone else. But they make the pricing fair across the board. You don't have to be the cheapest. Don't get me wrong. I don't care what store, what analogy you use, but I want pricing. So, if you grade a yard, set a flat rate price for an 80 by 100 yard. Make that the same for everybody else. But then you can adjust it up or down if they have a bigger or smaller yard. But when you have the ability to say, "Our flat rate price is X for yard removal. Our flat rate price or for yard grading, our flat rate price is X for trimming trees that are 50 to 75 feet. It is this number for trees that are 75 to 100 feet. Do you start to see how customers feel equal? You have now taken away all of their guesstimating whether they're getting a fair price or not. By saying flat rate pricing, you bypass their arguments and you've set yourself up as the expert. The second thing that you have to do to close those deals to make the the biggest use of that time frame is to be um confident, competent, and comfortable around your customers. When you're confident, competent, and comfortable, the customers are going to feel it. They're going to stop questioning. Okay. Well, that was pretty cool how that all worked out. So, with that being said, let's get on to phase whatever. I don't even know what time phase. I don't even know what phase I'm on. Now, I get to start working on this thing. I get to start working on that thing. We got flyers we've got to produce. I've got to go to my Dakota County Chamber of Commerce. Whatever Chamber of Commerce is in your neighborhood, you might want to check out. I have to…

Auto-generated from the video audio.