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Valuing Time and Expedited Service for Profit

9:44
12:50
15.6K views

At 9:44 in

This "Secret" made me A LOT of money

What happens here

The presenter continues his discourse on business strategy, using his personal experience with the pond job as an example of how he could have charged even more for his services without losing the job. He shares an anecdote about a drain tile job, where he initially bid $1,500 for regular service. When the client wanted the job done on a Saturday (requiring overtime for his crew), he increased his bid to $4,000, and the client accepted without hesitation. This illustrates his point that customers value their time and are often willing to pay a premium for expedited or specialized service. He compares this to shipping services (UPS, FedEx) that charge more for faster delivery, questioning why contractors often fail to adopt a similar pricing model. He advises contractors to assess their worth and ensure that their pricing reflects the value of their time and the quality of their work, emphasizing that not 'racing to the bottom' is key to profitability.

Goal: The presenter reinforces his strategy of valuing his time, citing examples where he successfully charged higher prices for expedited service, emphasizing that clients are often willing to pay more for speed and quality.

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$5,500 and it would have been a good money maker at that rate and then multiplied it by three and raised that price up to $16,500 because the the state decided to postpone me on that but I could have went into that exact same bid at $32,900 $100 cheaper than the next bid and still gotten that job do you see the difference in thinking so you see don't race to the bottom thinking that that's the best way to run your business now I've actually had customers ask how much to get bumped up in line because we have a a waiting line anywhere from three months to a year on average for us to come in and do a project and I got to ask that question so many times that I actually started to answer it because I never changed what I was doing until I started to work for the state and I realized that your time is valuable and some customers will pay more for your time and I had one guy went out to do a bid on a drain tile job and I just had to dig some drain tile in dry up his yard and I bid it at $1,500 and that was a decent bit and he L this was on a Tuesday and he looked at me and says how much to get you here on Saturday and I looked straight at them and I said $44,000 without blinking because in my head I had to do some calculations I got to pay my guys overtime I've got to come in my guys are going to be exhausted and tired I've got to make it worth their time and I'm not going to do all of that without getting something out of it and he excited Ed that bid it took one afternoon to do the drain tile job he was happy some customers are willing to pay to get expedited service and I'm not saying bump everything everybody else back in the line but if you got to kick some overtime in to do something like that and put some extra money in your pocket make sure it's worth it to you don't just bid it just a little bit higher ups doesn't do it UPS and FedEx and the United States Postal Service charges three four five times more to ship the same package if you want overnight then if you want standard delivery so why aren't we doing it as contractors that's the secret that's helped me make a lot of money you've seen how much I made in today's video off from doing that but that's going to call it for this one I hope you guys enjoy some of these lessons I've learned the hard way in life and some of the lessons I've learned the good way in life God bless plus go get him you guys we'll catch you on another one

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