Upsell 2: Overseeding

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7:33

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The Lawn Care Nut talks Trailers, Equipment and Set up

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What happens here

Overseeding is presented as the second upsell, often performed in conjunction with aeration due to its complementary nature. This service is well-understood by customers and is considered a 'golden word' in lawn care. While it involves the cost of grass seed, it typically does not require specific chemical licensing. Alan suggests an average application rate of 2 pounds of grass seed per 1000 square feet for general overseeding in the Midwest. When added to aeration, overseeding for a 3500 square foot lawn can bring in an additional $90 to $120. As a standalone service, with seed costing approximately $2 per pound and requiring 7 pounds for 3500 square feet (a $14 product cost), it can yield a profit of around $30 for about three minutes of actual application time using a spreader.

Goal: Understand overseeding as a service, its costs, pricing strategies, and compatibility with aeration.

Tools and materials

Spreader — Distributing grass seed evenly across the lawn
Grass Seed — Thickening existing lawns and filling in bare spots

What they say

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so then we were talking about so another one you can add on which goes right along with ation is overseeding and the reason I love seeding our business is it's like a golden word it's almost like if you go to get your car fixed and the guy goes you know what we're going to give you a free tank of gas with your car fixed today it's like awesome thanks like you gave the guy a pot of gold well in our business giving away grass seed or not giving away using grass seed it's like one of those golden things people understand what it is again no chem there's some chemical cost there by the way it's product cost or cogs but there there is no chemical licensing for that so it goes right along with ation you can use that as another upsell add in the over seating or we had talked about you could use that as a unique selling proposition that hey all of my customers get free over seating when they buy airra so now it becomes something that's unique to you something that may help you close a deal um but something that your competition doesn't doesn't offer and again not a lot more room on your truck couple 50 lb bags a day and a and a small spreader so 2 lb per thousand that's Midwest what I would typically recommend 2000 for overseed General overseed so if you have a 3500t lot what are you going to be charging that customer for just straight over seating as an additional service Alan so if you're going to add that on to the ation I would add an additional 1.5 so if you're charging 60 to 80 for the Iration then you would charge 90 to what 120 seat what about what about is a standalone service if I'm getting my seed at say $2 a pound and I'm going to put down 7 lb on that 3500 foot long then uh $2 a pound * 7 that's $14 cost so I have a little bit of labor for that is 3 minutes right so just call it $15 in cost so what do you want to do double it 30 bucks it's pretty good for uh it literally you can spread seed on a 3500 foot lawn in three and A4 minutes and it's just an easy upsell that everybody can do you don't need any licensing so we covered two points what's the third upsell that that a lawn maintenance company can start to look at to Vel

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