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Upsell 1: Aeration

1:16
7:33
24.8K views

At 1:16 in

The Lawn Care Nut talks Trailers, Equipment and Set up

What happens here

The first upsell discussed is aeration. Alan highlights that aeration is an attractive service because it incurs no chemical costs and doesn't require chemical licensing. The primary equipment needed is an aerator, which is a single piece of machinery that doesn't demand excessive space on a work truck. Customers are generally familiar with aeration and its benefits to lawn health. For a typical 3500 square foot lawn, aeration is priced, on average, between $60 and $80, varying by region and competition.

Goal: Introduce aeration as an upsell service, including its benefits, equipment needs, and pricing.

Tools and materials

  • Aerator Billy Goat — Performing core aeration on lawns

What they say

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adding on irration for example right you can add on the reason that's important is because number one there's no chemical cost involved you don't have to worry about keeping chemicals dry you don't have to get licensed for it it's only one more piece of equipment on your truck so it's not a lot more extra room on your truck trailer and customers know what it is and when you say that you offer it they already kind of understand that they need it so that's a great way to kind of start getting into the lawn treatment business is by adding that small piece on so ation or dethatching either one is a labor intensive service that allows you to schedule and optimize your customer base so you've already got a customer that's doing the weekly Mo and blow and you want to make a little bit more income from that person you can start to off offer these Services as add-ons to what you're already doing and we used the in the podcast we broke all the prices down for 3500t Laine you're saying on average every area is going to be different but on average air ration for 3500t lawn comes in about where so anywhere between $60 and $80 it just depends on the area and how much kind of competition you have know the air ration is something you don't need to be licensed for what's the next barrier to entry what would be the next service that you could provide for lawn maintenance and here alen yes so then we were talking about so another

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