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Stesso

Debrief and Adjust Pricing Strategy

1:04
1:50
141.4K views

At 1:04 in

POV: What Calling an Electrician looks like, How much would Charge/Pay for a Ceiling Fan, Thoughts?

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What happens here

The father breaks character to provide feedback and critique his son's estimate. He explains that $1290 is an insufficient and 'totally unacceptable' price for installing a ceiling fan in a 20-foot high ceiling. He then suggests a more appropriate price point of $1890 + Tax, highlighting that a customer willing to pay the lower amount would likely also accept $1590. The master electrician emphasizes the importance of accurate and profitable pricing for the business.

Goal: Educate the apprentice on appropriate pricing for specialized electrical jobs and customer psychology.

What they say

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labor, material costs, and service call fee. >> Okay, I'm breaking character now. You're telling me that's all you would charge [music] is 1290? >> I mean, 1290 I think >> 1290 to put a ceiling fan [music] up that's 20 ft in the air? That's all you would charge? >> I mean, that's that's not a bad [music] price. That's a that's a that's a competitive >> I'm going to be 1890. He's going to be 1290. The answers that we get we're getting were totally unacceptable. [music] He's a young guy, he's 26 years old, he said 1290. So, that's okay. [music] I was waiting for him to say 1390 to 1890. [music] You know, a customer that's going to pay 1290 will pay 1590. I basically wanted to share [music] with you what his mind is and how much he would be [music] charging.

Auto-generated from the video audio.