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Utilize Door Hangers (or Digital Alternatives)

0:24
29:44
69.5K views

At 0:24 in

Paint Business HACKS! Marketing Your Painting Business

What happens here

The video starts with an introduction to the topic of marketing tips for a painting business. One of the hosts shares his personal experience of growth hacking his way to success in the early days of his painting career by utilizing door hangers as a very effective, low-cost marketing tool. He mentions a successful painter in Minnesota who also prioritizes door hangers as their most effective method. The other host expresses his personal discomfort with directly handing out door hangers and discusses an alternative strategy.

Goal: Implement an effective, low-cost direct marketing method to reach potential customers.

Tools and materials

  • Door Hangers N/A — Direct marketing to homes in target neighborhoods
  • Google Maps Google — Identifying addresses of surrounding houses for targeted mailers

What they say

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So I think to to me one of the um when I started painting in the very beginning I was trying to growth hack my way um to success and not spend a lot of money you know marketing um zero dollars to maybe just a little bit and one thing that was very effective um for me was door hangers and um I've talked to some other uh painters across the US and one that is really big in Minnesota and the number one thing he does is um and utilizes is door hangers. And he said it's the most effective marketing tool. Since you've uh owned BNK Painting, have you passed out any door hangers at all yet? We have not passed out any door hangers. No door hangers. Yeah. So, and one of the reasons we've done that is um one, I I just have a personality that cringes at walking up to some stranger and being like, "Here's a door hanger if they're there." But the other piece too is it's it's hard to ensure that that's getting done on every project. And so um kind of a different strategy that we're looking at for trying to do something like that so that we can ensure it gets done is using a tool like uh uh Google Zillow Google Maps or Zillow like any of those apps where you can open up and see the neighborhood and see the street. you can see the house you've got a project scheduled on and you can click on each house next to it and actually get the address or you know you could do it the old school way and just creep through the neighborhood and write it down but that's a little more difficult uh creepy

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