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Implement Yard Signs for Brand Visibility

1:55
29:44
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Paint Business HACKS! Marketing Your Painting Business

What happens here

Yard signs are discussed as another powerful, low-cost marketing tool. The hosts emphasize their effectiveness for brand visibility, especially in upper-middle-class neighborhoods where residents are more likely to invest in painting services. The discussion highlights the long-term value of durable yard signs, viewing them as a continuous advertising expense that pays off over many years.

Goal: Increase brand exposure and generate leads through visible signage at job sites and target neighborhoods.

Tools and materials

  • Flyers N/A — Providing detailed information about services and offers
  • Info Box N/A — Holding flyers with additional business information
  • Yard Signs N/A — Advertising the painting business at job sites and in neighborhoods

What they say

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that's a little more difficult uh creepy but uh to to send postcards to those houses that are directly surrounding it and timing those out so that you can say hey guess what we're going to be working in the neighborhood time it out so that you know that's going to arrive same time that you're working there um and say, you know, can we get you a bid? If you want, you can offer a discount. I'm not a big fan of offering discounts, but if you want to say, hey, while we're in the neighborhood, if you want us to give us an estimate, we'll give you 10% off while while we're here in the neighborhood since we're close by. Yeah. But it kind of hits people with that double whammy of, hey, if they see that you're there working and then all of a sudden they see you again in their mailbox, all you're doing is you're creating those stronger barrier or those stronger ties in their brain, uh that that you're a painter and that you're there. Yeah. Yeah. That is um pretty creative and I think it's going to be a very effective tool. Um the route I did is uh and I also felt like kind of awkward walking up to people's doors and and I wanted to hurry up and get out because what if they walked out the door or something and I know my my wife early on in her career within the first year um the kids and her would be on rollerblades and they and she said but Lisa's never met a stranger. I know but it's like she said she had to swallow her pride and hang out door and hang door hangers. What we did is um every time we would do a job uh the side the house that side we would do five door hangers on one side, five door hangers on the other side and 10 across on the other side where the house was. And that was every job we did. I did that for quite a few years. And then we also just um hit neighborhoods and we would like target neighborhoods that were like upper middle class and the people that you're more than likely going to spend money and good money on a paint job. we would just go out and just hit that whole neighborhood. And one thing I did that was kind of effective was I created um you know this um brochure I would hand out to my kids friends and it offered them a really small amount per door hanger. It must have been like a penny a door hanger or something like that. It was really cheap, but they'd hang the door hanger on and then if I got a call, we would ask the customer where it came from. If it came from the door hanger, the kid would get 15 bucks. And then if we got a job,…

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