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Brand Vehicles as Moving Billboards

5:38
29:44
69.5K views

At 5:38 in

Paint Business HACKS! Marketing Your Painting Business

What happens here

The hosts discuss the importance of professional vehicle branding. They advocate for using vehicles as 'moving billboards' with highly visible, bright, and bold logos that clearly state the company's service. The goal is to make the brand instantly recognizable and memorable, standing out from competitors. This also ties into the idea of repeated exposure creating 'real estate' in potential customers' minds.

Goal: Maximize brand exposure through visually striking and informative vehicle wraps or decals.

Tools and materials

  • Phone Number N/A — Providing direct contact for potential customers
  • Social Media Icons N/A — Encouraging social media engagement and further brand exploration
  • Vehicle Wraps/Decals N/A — Branding company vehicles for advertising
  • Website Address N/A — Directing potential customers to more detailed business information online

What they say

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And I I would even say, you know, to try to take that a step further. Something I know you and I had talked about. Um, and it's something that I I want to implement is not just doing a yard sign, but also adding one of those like realtor info boxes to it. Yeah. again with flyers so that when you do have um Mary Joe down the street walking her golden retriever, you know, she sees, oh, info box, grabs that and has something and and she's going to carry that with her the whole time, take it home, set it on the counter, maybe in the trash, but probably on the counter. And again, just that logo, that branding, your company information is going to be in their house. I I think you know some of the like marketing gurus and stuff what they'll talk about is people have space in their mind in their heads uh like real estate in their heads for like three brands for any given thing right so when you think about computers what do you think about um Apple and Macintosh and Windows um and and nothing else really. So like really it's the one, right? And then maybe a second and then maybe that third. And the goal is when somebody says painter, you want your brand to be the thing that comes up. But that only happens with that repeated exposure to that branding and that you Yeah. And I think that's um and we'll show you your vehicle cuz you just recently like reloed your vehicles. And that was one of my reasons for traveling all the way to Florida to pick up a van that was a huge large box van cuz my whole idea was, you know, people see these signs on the side of the road and they're very effective. You can't miss them every time you drive by them. And I wanted my vans everywhere they went. people was like, "Oh, it's like in their face, you know, and I wanted that logo to be huge, so it' be like a driving billboard." And I'm amazed at how many painters don't have logos on their vehicles. And you I think um it's Well, it's logos, but it's readable logos, right? Like like people need to be able to see your logo and it it needs to be able to communicate what you actually do. And it it's got to be, you know, there's a reason things like billboards and park benches and and flyers and things like that, commercials, like all of that stuff works. The goal is how do we do it on a small scale for a small company without, you know, spending tons and tons of money and and that's where things like I mean door hangers are cheap, yard signs are they don't seem cheap when you're buying them,…

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