Understand Customer Discount Psychology

>> Dad, you know what I hate about being an electrician? >> Getting up early. >> No. >> Finding good people. >> No. >> Collecting I invoicing. >> I hate invoicing, man. A couple jobs I've had recently where I'm finishing up the job at a customer's house and they always ask for a discount. whether I'm there 30 minutes, I'm there 15 minutes, they think, oh, they need a discount because of that big price. How do I avoid this, you know, awkward confrontation with these customers? And well, see, now you're getting into the reason why most electricians are lousy in business, right? A lot of the bluecollar trades just aren't are not people pe people persons, right? They don't want to deal with that part of it. They don't want to deal with the estimating and certainly collecting and all the nonsense. >> Yeah. >> So the the bigger issue is cuz here you're an owner and you don't like it. Could you imagine your techs or the employees doing it? So, you know, you really can never um avert that. You know, there's never going to be a way to to completely eliminate it. But there's certainly ways that we can mitigate it and make it easier. And I'll give you a couple examples.