Target Underserved Customer Segments

doing let's talk yeah we have I live in between Virginia Tech and Radford University so there is really large lawn care companies and a lot of them they focus more on the HOA the apartment complexes and the student housing complexes and everything like that and there is a lot of the population around here is with elders elderly people where do they Lance where do the elderly people go do they go to the bingo hall do you have a bingo hall okay I'm being literal find out where they hang out there's got to be a community center there's got to be activities there's got to be different churches where they go that's your customer base you just said it yourself that's gonna be your customer base you go where they are and you spread your cards you become like a politician you learn to network you learn to get over you're shy awkward Ness because we're all shiny awkward I don't care who you are I still AM I go to meetings Lance and I feel like oh my god I got grit my teeth and I gotta do this because it's part of the job and you start shaking hands you let people know who you are and you have a warm friendly smile and you learn to be purr in a ball and you're gonna learn you're gonna get business that way it's huge man people are gonna love Lance Shepherd literally that's what you want that's how you get your business started and they're gonna tell their friends and they're gonna tell their friends and you're gonna have a niche because those big-box stores are hanging out at the