Identify Niche Market Opportunities
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How do I get started in Lawn Care? pt#2
What happens here
The first step is to recognize that you are entering a potentially saturated market. Instead of competing directly in overly crowded areas like general lawn care, focus on finding specific, underserved needs. The speaker gives an example of artificial turf installation for areas where grass struggles to grow (like under pine or oak trees) as a niche opportunity in Minnesota.
Goal: Find specific, underserved needs within the broader landscaping market.
Tools and materials
- Market Research N/A — Understanding current market conditions, competition, and potential gaps
- Observational Skills N/A — Noticing environmental challenges or customer complaints in your service area
What they say
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What they say
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