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Identify Niche Market Opportunities

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10:05
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How do I get started in Lawn Care? pt#2

What happens here

The first step is to recognize that you are entering a potentially saturated market. Instead of competing directly in overly crowded areas like general lawn care, focus on finding specific, underserved needs. The speaker gives an example of artificial turf installation for areas where grass struggles to grow (like under pine or oak trees) as a niche opportunity in Minnesota.

Goal: Find specific, underserved needs within the broader landscaping market.

Tools and materials

  • Market Research N/A — Understanding current market conditions, competition, and potential gaps
  • Observational Skills N/A — Noticing environmental challenges or customer complaints in your service area

What they say

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do is you're going into a saturated market with lawn care tree with trimming that sort of thing and so what I want you to do is when you I want you to enter that market knowing that there isn't gonna be a big profit margin knowing that you got to start getting your own accounts and things like that but I want you to find needs within that market so I want you to find the needs within that market so that you can expand your services into more lucrative into more profitable areas that still are considered landscaping here I'm going to use an example right now in Minnesota my lawn maintenance division is looking at installing artificial turf in fact I have a call scheduled just today with one of the manufacturers of artificial turf is it's a market that is not being utilized in the Twin Cities there isn't a high demand for it around here's no because we have plenty we can grow grass in the sidewalk literally week we could grow grass in the cracks of a sidewalk but we can't grow grass underneath pine trees and we have tons of pine trees we can't grow grass underneath oak trees and we have lots of oak trees we can't lots of little areas where we can't grow grass Lance and those are people that are still the question coming up hey I want to grow grass how do I do it well then I have a solution artificial turf we can install that so I'm looking at doing that and what I'm asking you to do is keep the

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