Differentiate Through Superior Service & Education

let's take of pool demolition so when the phone first rings and a customer says hey I got a pool I need removed what do I do I would say hey you know what this is what we do here's our process and it would immediately put them into what I call a sales funnel so I already knew what I was going to say I had my sales pitch I had practiced it I had refined it no and I had used other contractors that did crappy jobs to sell my work for me so I would take real life stories things that I had seen actually happened in the field where contractors came in and they didn't demolish the swimming pool they didn't remove the whole thing they just collapsed it all in and pushed it all in in fact Well story that I would like to do I would put a little tiny scare factor into my customers I don't recommend you guys doing it or you doing it but I did it I would say God I remember there was this one contractor I did every single job for you know you call me up for a pool demolition Mr Mrs Johnson I you know we do pool demolitions here's our process we remove everything we get all the per we use a mini excavator we use a skid loader nothing is Left Behind we put the soil in place we compact it we use structural fill soil we put it in 8 to 10 in lifts as we're we're building up your bottom of your swimming pool when we get closer to the top we stop the compaction process unless you're going to be putting in a patio or another structure if you're going to be putting in a lawn we want you to be able to grow a nice green fertile lawn we import one load of of uh pulverized black dirt this is my what I would actually how I would talk to you if you were my customer they would ask a few questions and I says now I do recomend you going out and get another quot but just be careful of of who you get make sure they understand the process I there a great example of real life happened to me is I worked with this contractor and he did Land Development and I did all of his roads I did all of his houses I've dug his basements and he called me up and he had a house that he needed removed it was in Egan Minnesota he had a swimming pool behind it that needed to be removed and I gave him a quote and he didn't hire me now this was the first job he had never hired me for and I made that look on my face I'm like well I don't know what happened but I was a busy busy boy I was young right right right went on my way 3 months later I got the phone call Stan and I'm like yeah what did you do and I'm like…