Offer Job Leads and Referrals
0:33
3:57
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At 0:33 in
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What happens here
Actively refer job leads and projects to other trusted companies in your industry, especially when your own business is at full capacity, the project doesn't align with your expertise, or you simply want to build goodwill. The speaker illustrates this by explaining that when he passes along work he can't handle, the receiving company often feels a sense of obligation or 'favor owed.' This creates a foundation for future reciprocity, where they may send business your way when they're in a similar situation.
Goal: Build a network of mutual job referrals to generate reciprocal favors.
What they say
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What they say
(673 characters)Auto-generated from the video audio.