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Get Job leads and Borrow Equipment for Free

3:57
28.3K views

Video by Stanley "Dirt Monkey" Genadek

Stanley "Dirt Monkey" Genadek

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This video outlines a counterintuitive but highly effective DIY business strategy for landscaping professionals, especially those just starting. The project focuses on transforming competitive relationships into collaborative ones, where competitors become valuable sources of job leads, equipment, and mutual support, ultimately leading to business growth and resilience.

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this video may sound counterintuitive but what I'm going to tell you is extremely effective especially if you're just getting started in landscaping you're stting just getting started in trying to develop business contacts work with your competition and I'm going to give you some exact examples that I want you to follow don't view your competition as competition they're a source of projects they're a source of job leads let me use my company as an example genetic landscaping and Excavating we've been established for 20 30 years I don't even know how long we've been around a long time got more work coming in than we can ever ever ever handle and I need and I mean this I need good companies that when I give a job lead to and I put a project in their hands I can feel comfortable knowing that that customer that came to me is in good hands those are few and far between there's not a lot of people I can do that with those people that I give those jobs too why do you think I give those jobs and just turn those customers away because now that person owes me a favor what happens when somebody owes you a favor they want to repay it what kind of favors do you think I can get from companies that I give business to jobs that I couldn't do anyway in the winter time when I'm short-handed labor snow plowing it's midnight I call them up say hey I'm short those people will come out on their own they'll take they'll come out of their PJs at midnight to give me a hand let's say I need a piece of equipment let's say I need a specialty back hole I don't have it guess who does have it the competition the competition that I gave tens of thousands of dollars of jobs to they have that piece of equipment I call them up and say hey I really could use this mini excavator with a 360 degree grappling thumb do you happen to have anything available well golly you know what we're currently using it but I'll I'll free it up and bring it right over to you literally I've had that happen I've been allowed to borrow bulldozers all sorts of equipment skills contact information and why because I have reached out and established a relationship with my competition I've established a relationship and given them things not just job leads not things like that but if they're short-handed if they need a truck I'll they'll call me up and say hey I could use a truck and I say hey I got one sitting at my yard I don't have a driver for it right now just go take it do you see how I scratch their back they scratch my back and together we are better my competition is not necessarily my competition my competition is a resource a resource of equipment of skills of information of knowledge they know that they can come to me I know I can go to them don't view your competition as your competition and we've talked about viewing your competition is cheating as well I want you to go back and find that video where you look at who's doing what you want to do and where you want to be what better way than to actually be able to talk to that person I have lunch meetings with my competition I sit down with them and I say hey where are you guys going this year what kind of work are you looking for and then I let them know what I'm looking for and what I need and we just kind of refresh that relationship Every Spring and every so often there a simple phone call even if I don't do anything with them but I want you to understand something it's free job leads they may have projects they can't do they're going to send your way they may have equipment that you don't have they'll send your way

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