Introduction to the Rental-Purchase Model

What happens here

The video introduces Lucas from Deness Leasing, highlighting their extensive fleet of Case skid steers and wheel loaders. They explain their unique rental-purchase option (RPO) where customers can rent equipment and apply up to 80% of their rental fees as a down payment towards purchasing the machine. This business model primarily focuses on snow removal contractors, ensuring the equipment experiences low hours and minimal wear and tear compared to general construction use. Deness Leasing has sold approximately 1650 machines this year, with 650 bought for their own use and 5000 units sold over the last few years, making them the largest provider of rental equipment for the snow removal industry in the country.

Goal: Understand Deness Leasing's unique rental-purchase system for heavy equipment.