Skip to main content

Pre-Qualify Leads

15:31
22:30
10.8K views

At 15:31 in

My Top 3 Customer Fails (So You Don’t Repeat Them)

What happens here

It is crucial to qualify customers early, ideally during the initial phone call, to understand their budget and expectations. A contractor recounts an experience where he spent half a day measuring a large retaining wall project, only to find the client's budget was five times less than the actual cost. This is a waste of time and resources. Contractors should not be afraid to ask about a client's budget and desired scope. An analogy is given: 'I am an artist, I need to know how big of a canvas and what colors we are working with.' The 'canvas' is the budget, and the 'colors' are the materials. If the budget doesn't align with the project scope, it's better to manage expectations, suggest phasing the project, or advise the client to save up before proceeding, rather than delivering a unsatisfactory result.

Goal: This step explains the importance of pre-qualifying potential clients based on their budget and expectations to avoid wasting time on incompatible projects.

What they say

Hide

above and beyond and and you you need to be able to feel that customer out. Are they tire kicking or are they serious? Absolutely. One of the things that you when you say tire kickers, I like to qualify my customers right out of the gate on the phone. For sure. Uh and I realize this because if you don't qualify their I don't know what you guys are looking at. If uh if you don't qualify their budget and their expectations, you could be going out and just wasting your time. And a great example was I had a customer that he wanted a I think it was a 200 foot long retaining wall across the entire back of his property and it was 5 foot high. So we're talking about a,000 square ft retaining wall. It turned out to be a 20ome,000 project. And I spent a half a day being out there measuring it up and doing everything. And then at the end of the day I turned in my estimate and he's like, "Oh, I thought this was going to cost about $5,000. That's what I have for a budget." And it's like, what? Why am I even out here doing this if I'm not prequalifying my customers budget and I'm prequalifying their expectations? So, I tell them like the easiest way to pre-qualify because you guys will probably ask, "How do you do that?" I'm an artist. I can create just about anything you want. I need to know how big of a canvas and what colors we're going to be working with. And the canvas is your budget. And the colors are your materials. So if you want me to paint you a picture, you want me to transform your yard or do something like that, I need a budget. I need to have some ideas, pictures of things you like, you love, what are the things you can't live without, and what are the things that would make your life better, but maybe we could sacrifice to make sure that everything blends together. And I've closed so many more jobs where it's just a matter of going out and collecting a check. You just just sell them soon as they call when they pick up the phone. I'd sell job left and right over and over and over again just by doing that simple thing right in the phone initial phone call. I'd never mess around without getting that budget right out of them. Right? Sometimes the customers are smart and they don't say their budget because there's a lot of companies that will be like, I'd do this job for 20 grand, but the customer's budget's 30, so I'm going to come in at 28 and be under their budget. So, a lot of times for a lot of these homeowners, they they don't like uh saying their…

Auto-generated from the video audio.