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Evolution of Construction Practices and Mecalac's Market Fit

4:05
21:19
64.2K views

At 4:05 in

Mecalac Built a 3 in 1 Excavator/Loader/All terrain forklift 4K

What happens here

The segment addresses Mecalac's relatively new presence in North America despite being established globally since the 1970s. The speaker discusses how changing construction environments, particularly the rising cost of real estate and tighter building practices, create a demand for versatile machines like the 12 MTX. They mention that in North America, older processes often involved multiple dedicated machines (excavator, loader, telehandler), but that now, a single multi-functional machine is more advantageous due to limited space and labor availability.

Goal: Connect Mecalac's multi-functional design to modern construction challenges and labor shortages.

What they say

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with it we can pick up material in the corner of the bucket funnel it to the corner of the bucket you can fill a wheelbarrow if you want or if the bucket's wider than the back of the truck and you load it to the back of the truck you lift it up you give it an angle so your dump width is less than the box of the truck so you can dump right through the truck even though you've got a super wide bucket but this isn't a new machine it's not like this is the first time you guys have ever built one and they just bringing it around this mecalac itself is not a new company it's new to North America but it's not new to the world in fact mecalac has been around since the 70s I believe yep 74 yep official 74 so that means you guys have been in business almost 50 years in a couple months it'll be your 50e anniversary absolutely and it's you're just finally coming to North America now why well you see that's the thing here in North America our processes well I mean let's call them dated you know uh because what's happening is is we've got lots of space here we have lots of uh labor Manpower were super easy to come by resources were super easy to come by uh but the thing is is that right now all that the environment is changing so what we're finding now is uh real estate prices are skyrocketing right so land developers are building Tighter and higher so this machine was born in that kind of environment there was not necessarily a need for it before but there definitely is now okay so let's just say I'm I'm just looking at this thing going okay Meck why Meck why not John Deere why would I go with cat why wouldn't I go with somebody else uh because of Parts availability that would scare the crap out of me what if this machine breaks down what am I going to do how do how have you guys address that issue so our main Warehouse is here in nool Massachusetts so we have Parts on hand Parts on the Shelf all right guys I am inside MX United States headquarters

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