Understand Commercial vs. Residential Profitability

wealth of knowledge you know you see these businesses that talk about their pool of people and how many years of experience they have okay they talk about how many years like this collective pool of people 200 years of experience it's like yeah that's amazing but you guys can all have that right and it can be for free you can just start to communicate with the people in your local area and you're gonna be able to grow and do things that you could never do before well I want to get a little bit specific okay now this might I don't want to die too deep on this one but I want to talk about something inside of our actually letting you guys are in landscaping take dirt working blue-collar what I want to call this right how many guys understand pretty good the difference is between commercial and residential work okay that's a very small fraction how many guys would like to understand the differences between commercial and residential work okay so let's talk about that right now right so when I first started I started out doing residential work and then I seen all these companies and they had all the little equipment you guys they had all the things I want all the toys that I wanted but they were commercial and I thought it's gotta be commercial I've gotta do commercial work right so I taught myself how to big commercial work i sat down for one afternoon had one afternoon with a guy that was willing to teach me how to fit a commercial retaining wall and he sat down just like Joel sitting here right now because here's this this this this this he spent an hour with me and it was one hours what changed my life because I sucked every moment of that hour in and I learned how to bid commercial retaining walls and so then I went on became this competition and then I went out and I started to dominate the Midwest area bidding and doing installing commercial retaining walls and I grew from a small company of 1/2 crews to five crews and I was King of the Ring I mean I was doing a half million dollar retaining walls I had those big big numbers behind me but I didn't have the most important thing that Phil talked about earlier that's the profits ok my numbers were tight you guys I know my numbers were tight because I befriended one of the developers and he sat down at lunch with me knee pulls out my competitors bid and he pulls out my bid and he put some side-by-side and he goes what's wrong with you guys and I said what are you talking about and he said you and your…