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Leverage Competitor Relationships

9:28
16:54
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At 9:28 in

Keynote speech - your mouth makes you your money. 1/4 . 4k video

What happens here

Stan shares another anecdote about learning to operate a bulldozer from a competitor who felt sorry for him working through college. This act of kindness and knowledge sharing allowed him to eventually acquire his own bulldozer and expand his service offerings significantly. This story reinforces the previous point about the unexpected benefits that can arise from networking and mutual support, even with those considered 'competition.'

Goal: Identify and capitalize on opportunities arising from competitor relationships.

Tools and materials

  • Bulldozer Case 850 — Expanding excavation and landscaping services

What they say

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for you you meet with your competition men guys I learned how to drive a bulldozer because my competition Rock going off on my site felt sorry for this 18 year old kid trying to work his way through college you know thinking a basement that's 25 feet deep a hundred foot across and 80 feet one other way was a tractor loader backhoe of all things been up there for weeks in the heat he's dropped driving by it's like here just take my dozer beautiful case a they was a case 850 I drove that thing for two weeks I'm like I'm buying dozer I'm buying a dozer this thing is awesome but if my competition hadn't reached out to me I would have lost that opportunity to learn what how much of an impact of bulldozer would have but that goes so much further you guys you've got to start reaching out and networking and you may have to be the catalyst you may have to be the first person in your area that says hey because they're not gonna look at you they're gonna look at you with mistrust most of them right I mean are you guys relating with me right now they're probably gonna look like what are you talking about I'm just like hey you know what you know we got similar sized businesses I would just love to just shoot ideas fantasy I don't care how you approach it I don't care what you do but when you take that first step you may get shot out of the saddle but who cares there's the loser right they're the ones that aren't taken up what you're putting down so then you do it again and you do it again you do to get into the certifying a pool of people that's willing to work with you that's willing to take it to the next step and you're going to be able to bounce ideas off from each other and your growth is going to explode right that's what dirty lucky University was founded on from was having all of this wealth of knowledge you know you see

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