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Highlight Benefits and Growth Opportunities ('Good' Content)

1:07
3:49
4.8K views

At 1:07 in

How to Write an Amazing Craigslist Ad!

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What happens here

After detailing the challenging aspects, shift to presenting all the positive benefits and opportunities the job offers. This could include health benefits, opportunities for growth and advancement, the chance to 'get a tan' (for outdoor work), or providing a 401K plan. The video emphasizes that a 401K, even if the employer only matches a small percentage (e.g., 2% of wages) and is available after a year, can make your company appear more professional and attractive to serious candidates, even if young applicants might initially prefer direct cash.

Goal: Attract desirable candidates by emphasizing the positive aspects of the job and company.

Tools and materials

  • Computer Any — Typing and editing the job advertisement
  • Word Processor Software Microsoft Word — Creating and formatting the text of the advertisement
  • Drafted Job Description — The base document to which the 'good' content is added

What they say

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negative things and then you go into the positive things. You go into all the benefits. You're going to get healthy. You're going to get a tan. Um you have the the opportunity for growth and advancement. And one of the things that I want to point out that I did that also is a a real easy thing to do is add 401k. It's so easy and cheap. Check it out with your accountant or with whoever can provide you with it, but that just makes you look like an official company. Very few people in our industry will ever opt to have you provide 401k. But when they see it in the ad, wow, it really makes a difference. So, don't be afraid to to plug the the benefits. So, just

Auto-generated from the video audio.