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Stesso

Introduction to the Bounce Back Rate

0:05
5:10
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How to Start a Business

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What happens here

The video opens with the presenter introducing the concept of the 'Bounce Back Rate,' coined by Keith Kalfas. He explains that success isn't defined by material possessions like a big house or a fast car, but rather by the ability to get back up after facing difficulties or 'getting kicked in the nuts.' This resilience, getting back up 'over and over,' is presented as the true measure of success and a strong indicator of future success or failure.

Goal: Define success as resilience and the ability to recover from setbacks.

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a big house a fast car that's not success that's ego getting kicked in the nuts falling down on your face and getting your ass back up that's success now I know you want to hear me tell you how to bid retaining walls and how much it costs and where the profits lie for this that or the other thing and I'm going to get to those videos but every now and then I have to take a step back with you and we have to Define some Concepts because that's really what builds your business understanding the numbers is the simple thing but understanding the grand scheme that's a lot more difficult

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