Optimize Your Online Presence
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How to Start a Business in the Off Season
What happens here
Evaluate and improve your company's website. If your current website is outdated, not user-friendly, or generally ineffective (referred to as 'hokey'), prioritize its overhaul. If professional web development is not within budget, commit to learning the necessary skills to build or improve it yourself. A strong online presence serves as your virtual 'brick and mortar' store, attracting and retaining clients.
Goal: Develop a professional, user-friendly, and effective company website.
Tools and materials
- Web development skills N/A — To build or improve the website yourself
- Website Developer N/A — Professional design and development of the website
- Website N/A — Your company's online presence and digital storefront
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