Prioritize Specialization and Diversification of Services
At 5:29 in
How to Price MOWING and WHY NOT to!
What happens here
To overcome the limitations of basic mowing, prioritize specialization and diversify your service offerings. Instead of just making 'tall grass short,' expand into higher-skill, higher-margin services that homeowners cannot easily perform themselves. Examples include dethatching, aeration, mulching, hardscaping (like installing paver patios or retaining walls), creating dry creek beds, installing underground piping, and applying pesticides, fertilizers, or herbicides. These services often require specialized equipment and, in some cases, licensing, which differentiates your business from basic competitors and commands higher prices.
Goal: Strategically expand service offerings to move beyond basic mowing and command higher profit margins.
Tools and materials
- Aerator — Perforating the soil to improve air and water penetration
- Billy Goat Sucker — Efficiently collecting leaves and debris during spring and fall cleanups
- DeThatcher — Removing thatch build-up from lawns
- Hustler 36-inch Mower Hustler — Mowing smaller areas or areas with restricted access like gates
- Leaf Blower — Clearing leaves and debris from hard surfaces and garden beds
- Push Mower — Mowing small, intricate areas or those requiring precise cuts
- Stand-on Mower — Efficiently mowing larger properties and standard yards
- Fertilizers — Nourishing lawns and plants
- Herbicides — Controlling weeds in lawns and gardens
- Pesticides — Controlling pests in lawns and gardens
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