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Prioritize Specialization and Diversification of Services

5:29
20:55
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At 5:29 in

How to Price MOWING and WHY NOT to!

What happens here

To overcome the limitations of basic mowing, prioritize specialization and diversify your service offerings. Instead of just making 'tall grass short,' expand into higher-skill, higher-margin services that homeowners cannot easily perform themselves. Examples include dethatching, aeration, mulching, hardscaping (like installing paver patios or retaining walls), creating dry creek beds, installing underground piping, and applying pesticides, fertilizers, or herbicides. These services often require specialized equipment and, in some cases, licensing, which differentiates your business from basic competitors and commands higher prices.

Goal: Strategically expand service offerings to move beyond basic mowing and command higher profit margins.

Tools and materials

  • Aerator — Perforating the soil to improve air and water penetration
  • Billy Goat Sucker — Efficiently collecting leaves and debris during spring and fall cleanups
  • DeThatcher — Removing thatch build-up from lawns
  • Hustler 36-inch Mower Hustler — Mowing smaller areas or areas with restricted access like gates
  • Leaf Blower — Clearing leaves and debris from hard surfaces and garden beds
  • Push Mower — Mowing small, intricate areas or those requiring precise cuts
  • Stand-on Mower — Efficiently mowing larger properties and standard yards
  • Fertilizers — Nourishing lawns and plants
  • Herbicides — Controlling weeds in lawns and gardens
  • Pesticides — Controlling pests in lawns and gardens

What they say

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what would work with our profession what our experience that we know what to do where they might say oh I want this this this and that well hey that's that's not possible in in this situation and you've had customers that have some Nuance of what to do and when we do a hardscaping those are the guys that like to micromanage you all right yeah they're all right yeah okay so if they'll micromanage you there then everybody that has a lawn is now a micromanager oh did he get did he get around that corner did he lift up the drain pipe did he do this yeah So within that same industry what I'm saying to these guys is if they're getting into Lawn Care don't just go into lawn care that's your baby step in yeah you've got to use that customer that Lawn Care customer to take it to the next level to do dethatching to do aeration to do mulching to do different services that maybe they aren't such an expert con yeah and I always was told that Lawn Care pays the bills and your Landscaping is to bread and butter for the bank and you know when you go to a house and you're working in their yard they might have a retaining wall that's falling over so that's maybe your first step into moving into that because you already have that customer base with them where they might be like yeah you're already working in my yard I like you do a great job with so let's give this a shot now let's go back to some of these numbers though at a dollar to two dollars a minute let's just say it's one dollar a minute because if you're in a rural area it's gonna be a dollar a minute if you're an urban area and the houses are 350 to 1.3 million they've got more money they want to hire they have a higher level of expectation they're probably willing to pay two dollars a minute right if we go back to that that idea of your actual time on the a lot but let's go to the one dollar a minute so you're not lucky to live there 60 bucks an hour are you going to make a live enough 60 bucks an hour not with your overhead of the cost of the mowers and insurance and and a Truck and a trailer and everything else and your weed whippers and your blowers that nowadays stuff isn't made to last yeah I mean they make it they say it's made to last but we all know things have gone way downhill than 10 years ago where your weed whip would last five six years now you're lucky to get two years out of a weed whip when you're using it every single day multiple hours a day what I'm asking you guys to do is if you're getting…

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