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Implement a Customer Acquisition Strategy

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5:05
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What happens here

Once your equipment is ready, you need to find customers. Zane employed a direct, door-to-door solicitation method. Prepare a simple flyer or be ready to verbally present your services, pricing, and availability. Walk through neighborhoods where you can easily transport your equipment by bike and trailer. Knock on doors and politely offer your lawn mowing services. Be prepared to talk to many people; Zane reported knocking on 300-400 doors to build his initial client base, eventually securing 12-15 yards per week.

Goal: Secure initial lawn mowing clients.

Tools and materials

  • Flyers — To leave behind or hand to potential clients with service information

What they say

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really touch anything I just moved to would every back and forth back and forth how did you get 15 to 20 yards I went or 12 to 15 okay how do you go with door to door I sent a wire went door-to-door I think I knocked on 300 or 400 houses you not got three to four hundred dollars so you yourself knocked on the door yes sir okay Zain keep mindset do you have any any words of wisdom for the guys and gals kids all watching there right now um if you can't

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