Implement a Customer Acquisition Strategy
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5:05
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What happens here
Once your equipment is ready, you need to find customers. Zane employed a direct, door-to-door solicitation method. Prepare a simple flyer or be ready to verbally present your services, pricing, and availability. Walk through neighborhoods where you can easily transport your equipment by bike and trailer. Knock on doors and politely offer your lawn mowing services. Be prepared to talk to many people; Zane reported knocking on 300-400 doors to build his initial client base, eventually securing 12-15 yards per week.
Goal: Secure initial lawn mowing clients.
Tools and materials
- Flyers — To leave behind or hand to potential clients with service information
What they say
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What they say
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