Equipment Purchase and Marketing Timing
At 3:45 in
How do I Get started in Lawn Care? pt #1
What happens here
Lance asks whether he should borrow money to buy new equipment with a warranty or buy used. The speaker quickly affirms that used equipment is the way to go. He states that Lance's ability to fix things means breakdowns aren't a major concern. The core principle is that client accounts should pay for the equipment, not debt. The speaker advises starting marketing immediately, even during off-season, to secure clients before purchasing expensive equipment. He suggests starting small, possibly with just a used push mower. He highlights that he personally seeks out gently used, top-notch equipment that has already undergone its initial depreciation, letting someone else absorb the new equipment cost. He encourages embracing the initial struggles and 'greasy fingernails' that come with working with used equipment. Finally, he advises Lance to observe where competitors market and replicate their free marketing strategies, such as simple flyers or letters introducing the business on community boards, emphasizing the personal touch of a handwritten signature.
Goal: Make fiscally responsible decisions on equipment and initiate marketing activities.
Tools and materials
- Printer — Producing marketing flyers, Used Push Mower Unknown used for Initial lawn care operations
- Paper — Creating marketing flyers/letters
What they say
(2,499 characters)Hide
What they say
(2,499 characters)Auto-generated from the video audio.