Customer Acquisition Strategy
At 1:50 in
How do I Get started in Lawn Care? pt #1
What happens here
Lance asks how to gain customers and compete with larger, often cheaper, local companies. The speaker advises focusing on personal reputation. He suggests starting within your existing network, such as your church or local community, and letting people know you are starting a business. Emphasize appreciation for their support and referrals. The speaker highlights that people enjoy helping others, especially if they feel a personal connection. He recommends actively talking to customers, beyond just doing the job, as this personal interaction can make customers feel a connection to you, leading them to recommend your service over impersonal large companies. The primary tool for success in this regard is leveraging one's personality.
Goal: Develop a strategy for attracting and retaining clients.
Tools and materials
- Personality N/A — Building rapport and differentiating service
What they say
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What they say
(1,882 characters)Auto-generated from the video audio.