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Customer Acquisition Strategy

1:50
8:44
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At 1:50 in

How do I Get started in Lawn Care? pt #1

What happens here

Lance asks how to gain customers and compete with larger, often cheaper, local companies. The speaker advises focusing on personal reputation. He suggests starting within your existing network, such as your church or local community, and letting people know you are starting a business. Emphasize appreciation for their support and referrals. The speaker highlights that people enjoy helping others, especially if they feel a personal connection. He recommends actively talking to customers, beyond just doing the job, as this personal interaction can make customers feel a connection to you, leading them to recommend your service over impersonal large companies. The primary tool for success in this regard is leveraging one's personality.

Goal: Develop a strategy for attracting and retaining clients.

Tools and materials

  • Personality N/A — Building rapport and differentiating service

What they say

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business customers how how would I know about gaining customers while still competing with the larger local companies that already charged extremely low it's gonna be your reputation Lance so customers are going to switch from going with big box store lawn cutting to Lance Shepherds lawn cutting because they know who you are so start in your church starting your local unity let people know let them also know how much you appreciate if they will give your name oh if they will help you I tell you straight up people love to help other people it's just it gives them something to do especially a lot of the you're gonna be catering to the older crowd more or less okay because those are the ones you know the young bucks of them all they're online they're gonna let you go away you're 26 I'm 26 I'm gonna mow my own yard right so the older crowds gonna bring you in they're gonna be the ones that are gonna be hiring you and it gives them something to talk about hey you know Lance Shepherd the farm kid that married the farmer's daughter down the road he's starting his own lawn care business he does really good work and he's really nice see they're not gonna talk about you if you just come in you do the job and you disappear Lance if you do that you have no clue but if you do the job you knock on the door and you pick up a conversation with your customers guess who they're gonna know guess who's you're gonna talk about guess who's you're gonna come to like guess who they're going to want to see to grow it's a beautiful thing Lance you have you have the ability to do something that the big box store lawn mowing companies just can't do you have you you have your personality use it use it like a frickin tool Lance use it like it's a weapon like you're a samurai warrior and that's your sword it's the Lance Shepherd way all right necklace okay the next question I have

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