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Leverage Free and Low-Cost Marketing Channels

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How do I Expand my Lawn Care Business? #1

What happens here

Utilize free and low-cost online marketing channels. For free advertising, leverage Craigslist by refreshing your ads daily. Create several variations of your ad content with different pictures to keep them fresh and avoid repetition. This frequent activity can also contribute positively to search engine optimization (SEO) for your business. Additionally, create a dedicated Facebook business page; this acts as a free, online presence (similar to a website) and allows you to target specific demographics (e.g., single-family homeowners with a particular income level) within a precise geographic area using both free posts and potentially paid ads.

Goal: Generate leads through free online platforms and social media.

Tools and materials

  • Computer N/A — Creating and managing online ads and social media content
  • Craigslist Account N/A — Posting free classified advertisements
  • Facebook Business Page Facebook — Creating a free online business presence and social media marketing
  • Internet Access N/A — Posting and refreshing ads, managing social media
  • Word Processing Software N/A — Drafting and storing Craigslist ad templates

What they say

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for lawn maintenance I go with the free these freebies are Craigslist I'll refresh an ad on a daily basis with Craigslist and I find that also helps with search engine optimization it's a weird weird thing Josh but search engine optimization and Craigslist go almost hand-in-hand that's so powerful where if you just type in lawn maintenance I've had people that have absolutely no websites come up on Google's number-one page because they put so many craigslist ads out that they've literally flooded the area for certain markets and it's great Facebook is another opportunity for you to do you can do both paid advertising you can do free advertising and you can refine this is the beauty but if you do Facebook ads and you want to limit it to a geographical area you can actually refine the parameters to make sure you're not hitting people that live in condominiums or townhome you can hit single single-family home owners with a medial income over whatever whatever the parameters they give you so there is and I've never done Facebook advertising but I've talked to enough people that have done it and have had a high rate of success to say that it's worth time for you guys out there to check into it flyers as well Josh make

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