Leverage Free and Low-Cost Marketing Channels
At 2:37 in
How do I Expand my Lawn Care Business? #1
What happens here
Utilize free and low-cost online marketing channels. For free advertising, leverage Craigslist by refreshing your ads daily. Create several variations of your ad content with different pictures to keep them fresh and avoid repetition. This frequent activity can also contribute positively to search engine optimization (SEO) for your business. Additionally, create a dedicated Facebook business page; this acts as a free, online presence (similar to a website) and allows you to target specific demographics (e.g., single-family homeowners with a particular income level) within a precise geographic area using both free posts and potentially paid ads.
Goal: Generate leads through free online platforms and social media.
Tools and materials
- Computer N/A — Creating and managing online ads and social media content
- Craigslist Account N/A — Posting free classified advertisements
- Facebook Business Page Facebook — Creating a free online business presence and social media marketing
- Internet Access N/A — Posting and refreshing ads, managing social media
- Word Processing Software N/A — Drafting and storing Craigslist ad templates
What they say
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What they say
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