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Evaluate Paid Lead Generation Platforms

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How do I Expand my Lawn Care Business? #1

What happens here

Investigate and evaluate paid lead generation platforms such as HomeAdvisor (formerly Service Magic) and Angie's List. Understand their lead pricing models, which can range from $18 to $50 per lead, and their refund policies. While these platforms can be highly effective for high-value landscaping projects, their cost-effectiveness for routine lawn maintenance might be lower due to the smaller profit margins per job.

Goal: Determine the suitability and cost-effectiveness of paid lead services for different landscaping services.

Tools and materials

  • Computer/Smartphone N/A — Accessing HomeAdvisor and Angie's List websites and managing accounts
  • Marketing Budget N/A — Paying for leads and optimizing listings

What they say

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and a lot of guys hate it but I was in with homeadvisor way back when they were I don't service magic maybe they're called service man I don't even know what the name of them are now it's either service magic or homeadvisor I don't remember which it is right now I paid between eighteen and fifty dollars per lead and they have a refund policy so if I get a bad lead I know the short steps I can go on my keyboard and I can hit three buttons and I cut and paste the the lead number and I can get a refund on that lead now they may have changed the policy but a lot of guys out there or jumping up and down saying it doesn't work they suck and that may be true for your area especially for lawn care because the the price per lead for lawn care now for landscaping it's great because I paid like I said between eighteen and fifty dollars and I'll get it between an eighteen and a $50,000 lead for landscaping where you're paying ten to fifteen dollars for a lawn care lead and that may end up being a thousand dollars over the course of a summer or five hundred dollars over the course of a summer my personal marketing plan is home advisor serves men whatever it is there's another company out there that does the same thing they're more local and I use them just for demolition leads I also advertise on Angie's List I pay Angie's List a bucket full of money to optimize my listing and I'm one of the top 20 contractors within my certain area or whatever now Angie's List is changing that around for lawn maintenance I go with the free

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