Cultivating Reputation and Expertise

What happens here

Brett emphasizes that the key to success in a time and materials model is building a strong reputation. By consistently providing high-quality work, being transparent with clients, and not wasting time, word-of-mouth referrals become the primary source of business. He stresses the importance of gaining knowledge and expertise, and advises against taking on jobs you're not fully confident in, suggesting resources like YouTube for learning.

Goal: Build a strong professional reputation and continuously acquire skills.